Applied Minds: How Engineers Think
by Guru Madhavan (W.W. Norton & Company, 2015)
I was present at a compelling presentation by the author of this book before I read it. The presentation opened a conference put on by the Council of Engineering and Scientific Society Executives (CESSE) in a large room full of Ph. D.’s who were also Executive Directors of associations. Appropriately, the presenter (and author) had the first name Guru. This was a brainy affair...
Everybody Writes: Your Guide to Creating Ridiculously Good Content
by Ann Handley (Wiley, 2014)
This book is a pep-talk and a manual, an encyclopedia, and a caring friend whispering in your ear. The author wants you to remember that you are already a writer, because we all write. She wants you to concentrate on being the best writer you can be...