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May 29, 2012
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1. Perhaps it's time
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Michael Cummings
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May 08, 2012
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2. Hello Facebook, please meet Eyebank!
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Michael Cummings
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May 03, 2012
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3. Converse and Connect with Nonprofit Peers
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Holly Koenig
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May 01, 2012
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4. What if your "Signature Event" Eclipses your Association?
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Michael Cummings
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April 26, 2012
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5. Your "Rebranding" Inventory
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Michael Cummings
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April 23, 2012
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6. RE:What I learned from the Girl Scouts!
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Jason Byrnes
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April 20, 2012
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7. What I learned from the Girl Scouts!
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Michael Cummings
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April 10, 2012
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8. "Tech Tastings" - Event Experts Converge at NYSAE's...
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Lee Hornstein
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April 05, 2012
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9. May 16 The ABCs of Rebranding!
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Michael Cummings
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April 03, 2012
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10. Administrative Help
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Mimi Eckert
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This message has been cross posted to the following eGroups: All Committee Members and Association Open Forum . ------------------------------------------- To say "thank you?" It's not as if you haven't heard, but the economy is not too good. But this is not about whose fault it is, there's enough of that to go around. No, I'm more concerned with what we could all do to keep things from getting worse. So, here goes: 1) Try not to lose any clients, members, donors, etc. Sometimes, the loss is inevitable, but many times it's just a matter of being nice and friendly and helpful and reminding people that they are important to you and you value them. 2) Be nice (or even nicer) to our staffs. Whether you ask how someone's weekend was or surprise them with an iced coffee, the bottom line is being thanked and acknowledged feels great. 3) Contact a supplier and tell them you just wanted them to know how great they are. Suppliers are always doing things for association people and, of course, it's "part of the business" but everyone likes to know that they are appreciated for reasons other than their beautiful properties. 4) Next time you get an email that makes you mad, don't reply to it and don't forward it to a friend with a "GRRRR, can you believe this??" Write a draft in Word and revisit it in an hour or two. You may decide not to send it at all.
5) Finally, get out and see your professional peers. Break some bread. Share some challenges, ideas and solutions. What better way to do that than at an NYSAE meeting?
We can't change the economy, but we can change our reaction to it! See you at the next meeting! ------------------------------------------- Michael Cummings The Kellen Company Vice President, Marketing and Business Development New York NY -------------------------------------------
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This message has been cross posted to the following eGroups: All Committee Members and Association Open Forum . ------------------------------------------- Last week, Facebook announced a new tool to encourage organ, eye and tissue donor registration. As of May 1, 2012 US and UK Facebook members can make their decision to be an organ, eye, and tissue donor known on Facebook. Long before Facebook blazed this exciting new path, there was the Eye Bank for Sight Restoration. Founded in 1944, the Eye Bank for Sight Restoration is a pioneer in transplants, paving the way for the concept of human tissue and organ donations. Noel Mick, Director Public and Professional Education has been with the Eye Bank for more than 20 years and I was deeply moved by the wonderful anecdotes about the Eye Bank, its donors and its recipients: she and the Eye Bank are literally changing people's lives every day! Some of the best ideas are also the most simple. The kinds of ideas that have you saying "of course!" or "why didn't I think of that?" Such was the case with the Eye Bank. Faced with flat donations a few years ago, they undertook a rebranding and new message development. Their communications and marketing had traditionally focused on the success stories of those benefiting from transplants. But instead they decided to direct their message to potential donors. And the world of tissue and organ development has never been the same! Who can ever forget the impact of New Yorker Jerry Orbach's posthumous ad campaign for the Eye Bank? I so look forward to Noel joining us on the NYSAE rebranding panel at the Communications/Rebranding Institute on May 16! Please register today and if you cannot attend, please register a colleague. I look forward to seeing you all there! -------------------------------------------
Michael Cummings
The Kellen Company
Vice President, Marketing and Business Development
New York NY
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This message has been cross posted to the following eGroups: Association Open Forum and Chief Executive Officers . -------------------------------------------
Receive practical advice, feasible solutions, and innovative ideas...FROM YOUR PEERs.
The NYSAE Marketing & Communications Shared Interest Group (SIG). Tuesday, May 8 Small organizations/small budgets (only a few spots remaining!) Tuesday, June 12 Global PR/Communications - sharing successes and struggles Surround yourself with and meet like-minded individuals at the next NYSAE SIG. 8 a.m. - 9:30 a.m. @ Kellen Company, 355 Lexington Avenue, Betw 40th & 41st. No fee. Space is limited. Continental breakfast. To RSVP, contact Holly Koenig hkoenig@.... ------------------------------------------- Holly Koenig Vice President Kellen Company 355 Lexington Avenue, 15th Floor New York, NY 10017-6603 (212) 297-2123 Mobile: (917) 847-3276 hkoenig@... www.kellencompany.com Twitter: @kellencompany -------------------------------------------
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This message has been cross posted to the following eGroups: All Committee Members and Association Open Forum . ------------------------------------------- Kelly Koczak is Vice President, Marketing with the Produce Marketing Association and she'll be coming into town from Delaware to join us on the NYSAE rebranding panel on May 16. When Kelly started with PMA, it was primarily known for one week in October, "Fresh Summit." There are worse things than being known for your association's key event but Kelly and her team sought to raise the profile of PMA without eroding any of the brand equity of Fresh Summit. But Kelly also recognized that in order to create a solid foundation for the rebrand, they needed to undertake some heavy duty qualitative and quantitative research, research that would seek to uncover what the industry and membership truly desired from their association and had the potential to reveal a tough, honest assessment of programs and services. In other words, Kelly is a fearless association executive! So, please join us on May 16 to welcome Kelly to NYSAE and to hear Kelly's PMA rebranding story! (Spoiler Alert: PMA Volunteer Leaders, Members, Partners, etc. all LOVE the PMA rebrand!) ------------------------------------------- Michael Cummings The Kellen Company Vice President, Marketing and Business Development New York NY -------------------------------------------
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This message has been cross posted to the following eGroups: All Committee Members and Association Open Forum . ------------------------------------------- Lance Helgerson is the Director of Strategic Marketing at Professional Liability Underwriting Society (PLUS) a more than 7,000 member organization with 14 chapters. Lance headed up the Society's recent rebranding and he is a very impressive person in that he possesses a unique combination of creative acumen AND organizational/management skills. In other words, he is that rare individual who has an eye for design combined with the ability to manage and shepherd a complex project! One of the major projects PLUS undertook during its rebranding was a "brand asset inventory" where extensive research was done to identify every place the current logo and tagline, color scheme, and other brand language was being utilized. It became apparent that this opportunity also allowed staff to update the text of every printed brochure, catalog, etc. as it all needed to be redesigned and reprinted. A comprehensive survey of all materials that needed to be changed was undertaken, including website, blog, and all 12,000 pages of the PLUS Curriculum. With the likelihood of a color palette change as well (which happened), almost everything needed to be changed by a tight deadline. As a result, PLUS started engaging with outside vendors well before a new logo was even identified to make sure that all vendors could meet the deadline. Getting vendors in on the plan so early was key to the success and the clean brand switchover. One of the many things I learned from Lance was that long before you even begin to determine visual characteristics of your new brand, it is never too early to have "all your ducks in a row" in the sense of an inventory of all the assets that need to utilize the new brand. Thanks, Lance! We look forward to you sharing your learnings with NYSAE when you visit from Minneapolis on May 16 to participate in the rebranding panel! Everyone else, please don't forget to register for the May 16 Communications and Markting event! ------------------------------------------- Michael Cummings The Kellen Company Vice President, Marketing and Business Development New York NY -------------------------------------------
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Great information, Michael. Thank you for sharing. All 3 of my daughters are in Girl Scouts, and my wife volunteers her time as well. This made me feel good about our involvement. In fact, I just passed your writeup on to her to share with the other leaders. Sounds like the Rebranding Institute is going to be a great event! Jason ------------------------------------------- Jason Byrnes Automated Graphic Systems Sr. Account Executive N. Syracuse NY -------------------------------------------
Show Original Message
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Original Message:
Sent: 04-20-2012 17:22
From: Michael Cummings
Subject: What I learned from the Girl Scouts!
This message has been cross posted to the following eGroups: All Committee Members and Association Open Forum .
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Prior to moderating a panel, I always interview the panelists one-on-one to more fully understand their role and organization. Preparing for the NYSAE rebranding panel has enabled me to meet four fascinating individuals in the non-profit community. Every week until the May 16 Rebranding Institute, I will provide a little preview of what I learned from the panelists.
First up: Denise Pesich, Vice President Communications from Girl Scouts USA. Denise joined Girl Scouts in 2005 and shared with me some fascinating research from a new Girl Scout Research Institute report: Girl Scouting Works--The Alumnae Impact Study.
Before we get to the study, did you know that approximately one in every two adult women (49%) in the U.S. has at some point been a member of Girl Scouts and that there are currently an estimated 59 million Girl Scout alumnae living in the U.S? I didn't and those sure are some mind-boggling stats!
The Alumnae Impact Study illustrated that women who were Girl Scouts as children display significantly more positive life outcomes than non-Girl Scout alumnae.
Compared to non-alumnae, Girl Scout alumnae display significantly more positive life outcomes on several indicators of success. These success indicators include: - Perceptions of self. Of Girl Scout alumnae, 63% consider themselves competent and capable, compared to 55% of non-alumnae.
- Volunteerism and community work. Of Girl Scout alumnae who are mothers, 66% have been a mentor/volunteer in their child's youth organization, compared to 48% of non-alumnae mothers.
- Civic engagement. Of Girl Scout alumnae, 77% vote regularly, compared to 63% of non-alumnae.
- Education. Of Girl Scout alumnae, 38% have attained college degrees, compared to 28% of non-alumnae.
- Income/socioeconomic status. Girl Scout alumnae report a significantly higher household income ($51,700) than non-alumnae ($42,200).
It's going to be a wonderful educational program--you will learn a lot, be inspired, see old friends and maybe make some new ones! If you haven't registered yourself, do so now! And if you cannot make it, please send a colleague! Looking forward to seeing you all! Thanks!--Michael
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Michael Cummings
The Kellen Company
Vice President, Marketing and Business Development
New York NY
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This message has been cross posted to the following eGroups: All Committee Members and Association Open Forum . ------------------------------------------- Prior to moderating a panel, I always interview the panelists one-on-one to more fully understand their role and organization. Preparing for the NYSAE rebranding panel has enabled me to meet four fascinating individuals in the non-profit community. Every week until the May 16 Rebranding Institute, I will provide a little preview of what I learned from the panelists. First up: Denise Pesich, Vice President Communications from Girl Scouts USA. Denise joined Girl Scouts in 2005 and shared with me some fascinating research from a new Girl Scout Research Institute report: Girl Scouting Works--The Alumnae Impact Study. Before we get to the study, did you know that approximately one in every two adult women (49%) in the U.S. has at some point been a member of Girl Scouts and that there are currently an estimated 59 million Girl Scout alumnae living in the U.S? I didn't and those sure are some mind-boggling stats! The Alumnae Impact Study illustrated that women who were Girl Scouts as children display significantly more positive life outcomes than non-Girl Scout alumnae. Compared to non-alumnae, Girl Scout alumnae display significantly more positive life outcomes on several indicators of success. These success indicators include: - Perceptions of self. Of Girl Scout alumnae, 63% consider themselves competent and capable, compared to 55% of non-alumnae.
- Volunteerism and community work. Of Girl Scout alumnae who are mothers, 66% have been a mentor/volunteer in their child's youth organization, compared to 48% of non-alumnae mothers.
- Civic engagement. Of Girl Scout alumnae, 77% vote regularly, compared to 63% of non-alumnae.
- Education. Of Girl Scout alumnae, 38% have attained college degrees, compared to 28% of non-alumnae.
- Income/socioeconomic status. Girl Scout alumnae report a significantly higher household income ($51,700) than non-alumnae ($42,200).
It's going to be a wonderful educational program--you will learn a lot, be inspired, see old friends and maybe make some new ones! If you haven't registered yourself, do so now! And if you cannot make it, please send a colleague! Looking forward to seeing you all! Thanks!--Michael ------------------------------------------- Michael Cummings The Kellen Company Vice President, Marketing and Business Development New York NY -------------------------------------------
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This message has been cross posted to the following eGroups: Technology Committee and Association Open Forum . ------------------------------------------- NYSAE's Technology Institute for 2012 - "Tech Tastings" This year is all about Events; Live Events, Virtual Events, Hybrid Events, One-on-One Meetings, Event Marketing, Social Events and Strategies. Come spend a day with industry experts as they talk about overcoming industry challenges and how to increase member engagement using event technologies. Whan: Wednesday April 18th, 2012 Where: Doubletree Metropolitan Hotel, NYC REGISTER NOW! or go to the NYSAE website at www.nysaenet.org Format for the day Light Continental Breakfast at 8:30 to 9:00 1st Session at 9:00 to 9:50 2nd Session at 10:00 to 10:50 Networking session from 11:00 to 12:30 NYSAE Synergy Awards Luncheon at 12:30 to 2:00 3rd Session from 2:00 to 3:00 Deploying effective event technologies without breaking the bank (budget) Lee Hornstein, CEO, (C) Systems Mike Merrick, VP and CIO, International Council of Shopping Centers Technology has truly changed how organizations approach, conduct and manage business functions. We've witnessed a transformation in how information and content are consumed by applications and devices, and with acquisition costs rapidly decreasing, the range of tools now available has changed how events are planned and managed. Hear from two industry veterans that have been in the trenches supporting event and conference applications for the past 20 years on how affordable technologies such as mobile, tablet, polling, balloting, meetups and other tools have impacted the full event life cycle as we know it.
Breaking through to the next level of event engagement Mary Ann Pierce - President, MAP Digital Suzanne Carawan, VP of Global Marketing - etouches Social is here to stay. Socializing events is all about leveraging your relationships to creating meaningful experiences. Attendees want more from the events and event planners not only have to meet those needs but deliver well beyond expectations. Meet two industry experts and hear what they think it takes to build the next level of engagement - from trendy social tools, to appointment setting and hosted buyer environments, to the digital distribution and consumption of content, hear what it takes to reach that ultimate level of engagement. Hybrid / Virtual Events - Is now the time to invest in this solution Sabrina George, VP of Marketing - Infinite Conferencing Mike Merrick, VP and CIO, International Council of Shopping Centers Suzanne Carawan, VP of Global Marketing - etouches Is it time to consider hybrid events as a viable way to build member and attendee engagement? How Do you prevent virtual events from overshadowing your face-to-face events? What goes into making a successful virtual event? Does the content stream need to change per medium or is it really all about the technology? How are such events competitively priced? Can organizations still deliver on the promise of professional development without the face-to-face experience? Virtual and hybrid events are still a mystery to many. Join a panel of industry experts to hear what they think about future trending in this area, what's out there in terms of technology and tools, and what makes sense for organizations looking to offer a variety of options to their membership, but still maintain the personal experience that inherently comes from face-to-face events. We hope to see you next week. ------------------------------------------- Lee Hornstein lhornstein@... (C) Systems, LLC Founder & CEO -------------------------------------------
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This message has been cross posted to the following eGroups: All Committee Members and Association Open Forum . ------------------------------------------- NYSAE - Communications Institute May 16, 2012 Location TBD - New York, New York Registration information will be up on NYSAE site shortly Please save the date for "The ABCs of Rebranding: How to Relaunch, Protect and Measure Your Brand" For Executive Directors, Chiefs of Staff, CEOs, CFOs and CMOs; and Vice Presidents, Directors and Managers of Communications, Public Affairs, Public Relations and Marketing Including:
8:30 - 10:00 Relaunch your Brand!
Whether you're considering a shift in logo and tagline or a major pivot in messaging, this panel will leave you brimming with new ideas and concepts! Panelists: - Lance Helgerson - Director of Strategic Marketing, Professional Liability Underwriting Society
- Kelly A. Koczak - Vice President, Marketing, Produce Marketing Association
- Noel Mick - Director, Public and Professional Education, The Eye-Bank for Sight Restoration
- Denise Pesich, Vice President, Communications, Girl Scouts of the USA
Moderator: Michael Cummings, Vice President, Kellen Company 10:15 - 11:00 Protect Your Brand: Issues Management & Crisis Communications
Today, more than ever, a "situation" can spread like wildfire into an epic crisis. Non-profits are most vulnerable because even if an organization is eventually absolved of any wrongdoing, the damage has been done and a mistaken perception can affect fundraising, consumer confidence and organizational morale. We'll take you through steps that can help you to protect your brand. Joan Cear - Vice President, Kellen Communications; Director of Communications for Juice Products Association; International Formula Council 11:15 - 12:00 Measure Your Brand: Social Media Intelligence LinkedIn®, Facebook®, blogs and Twitter®? With the advent of Social Media, perception of your brand can go from a whisper to a shout in a matter of hours. How can you possibly monitor all of the social media chatter out there and what do you do with the data? Jon McGinley - Director of Marketing, Salesforce Radian6 12:30 - 2:00 Lunch & Reports Neil Mullanaphy, Senior Vice President Sales, Puerto Rico Convention Bureau As the Puerto Rico CVB prepares for its upcoming 50th Anniversary, its SVP Sales and Acting CEO will take us through Puerto Rico's exciting rebranding initiatives!
------------------------------------------- Michael Cummings The Kellen Company Vice President, Marketing and Business Development New York NY -------------------------------------------
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This message has been cross posted to the following eGroups: Association Open Forum and All Committee Members . ------------------------------------------- Does anyone know of someone who could help run an association? The qualifications follow: Administrator/Association Management: Small midtown company seeks very organized and service oriented person to assist with management of multiple certification boards. Excellent administrative, communication, and accounting skills essential. Proficiency in excel and quickbooks required. CAE certification a plus.
Please contact me privately at info@...
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Mimi Eckert
American Board of Spine Surgery
Executive Director
New York NY
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