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January 20, 2010 - Revenue Institute

Date Start End Location   Event Registration
20 Jan 2010 08:30 AM 4:15 PM The New Yorker Hotel
481 8th Avenue
New York, NY
Map Event Registration has ended.


The Revenue Institute is a "must attend" program for:

  • Executive Directors and CEOs
  • Chief Financial Officers
  • Marketing and Communications Directors
  • Education and Program Directors
  • Associate Members

    Representing:

  • Trade Associations
  • Professional Societies
  • Philanthropic Organizations
  • Cultural Institutions

    Money. We can’t survive without out it but what are we doing to keep it flowing in? Unfortunately, many of us are responding by doing the same things we’ve always done but that no longer works in an increasingly competitive marketplace.

    The secret to revenue generation is maintaining relevance to your members and delivering them the services, content and products they desire in the format they want to receive it in.

    Join us for a powerful day of education and networking and leave with new tools to approach and begin to solve the very real problem of revenue generation.

    You will learn:

  • How to work with foundations in today’s economy
  • Fundraising techniques in a down economy
  • How to build relationships with Sponsor-Partners
  • Where your members have gone and how to get them back
  • How to make Social Networking work for your organization


    Registration Fees

    Full Day (including lunch)
    Member: $135
    Non-Member: $175

    Morning Sessions Only (including lunch)
    Member: $95
    Non-Member: $135

    Afternoon Session Only (including lunch)
    Member: $95
    Non-Member: $135

    Luncheon Only
    Member: $55
    Non-Member: $65


    TRACK ONE: Development Track

    9:00am-10:25am
    Session 1: Working with Foundations

    Presenter: Don Crocker
    Executive Director/CEO, Support Center for Nonprofit Management

    Do foundations confound you? Whether you are a novice or a pro, this presentation will draw back the curtain on working with foundations of all sizes. Whether you are looking for direct financial support or a long-term partnership, you will come away with insight and ideas you can use to grow your organization’s coffers.

    Please join Don Crocker, Executive Director/CEO, Support Center for Nonprofit Management for an informative presentation and a bird's eye view on the front line of Foundation Relations!

    **********

    10:30am-11:55am
    Session 2: Today’s Fundraising Challenges and Opportunities-A Panel Discussion

    What has the last year taught us about Fundraising? What are donors looking for today? Do Gala event still work? How about your appeals? Are they resonating? Join us for a panel discussion and learn from the experts what does-and doesn’t-work in today’s challenging economy.

    MODERATOR: Michael Cummings, Kellen Company

    PANELISTS:
    Ray Happy, SVP/Managing Director, CCS
    JennyMorgenthau, Executive Director, The Fresh Air Fund
    Ingrid Montecino, Division President, National Kidney Foundation (Serving Greater New York)
    Ben Whine, Associate Director of Individual Development, Solomon R. Guggenheim Museum


    TRACK TWO: Marketing Track

    9:00am-10:25am
    Session 1: Sponsor This!

    This is a panel discussion that should not be missed, especially by anyone that is charged with planning conferences and/or responsible for developing revenues through sponsorship involvement.

    The days of simply making a call and getting a check for “prominent signage” are long over. Sponsors get to ask “what’s my value proposition?” too. Learn about customizing your approach to sponsor-partners today and how to build a long-term relationship that’s a win-win for all parties!

    MODERATOR: Patty Stern, CMP, DMM Group

    PANELISTS:
    Matt Powers, Sales Manager, Grand Hyatt New York
    Phelps Hope, CMP, DMCP, Vice President, Kellen Meetings
    Rita Malek, Global Tradeshow Sales Manager, International Council of Shopping Centers
    Mark Stefurak, Steelcase/Design Community

    **********

    10:30am-11:55am
    Session 2: Where Are My Members Going?

    Presenter: Jim Doyle
    Account Supervisor, Marketing General

    Forget about "to be or not to be"...that is not "the question"! Today’s question is “where the heck are my members going and how can I get them back?” The secret is maintaining relevance and delivering the products, program and services members are seeking.

    Join us for an illuminating session on membership marketing in a recession where we’ll discuss such issues as:

    • Does your dues structure still work?
    • What are the latest threats to membership organizations?
    • How should you package membership?


    MONTHLY LUNCHEON

    12:00pm - 2:00pm
    "Aloha" Also Means Revenue

    Special Guest Speaker: Rosa Say Founder of Say Leadership Coaching Author of "Managing with Aloha"

    This genuine connection is the Aloha Spirit Hawai'i is known for.

    About the program: When we Manage with Aloha, we improve the workplace value by value. If you have selected your workplace based on its alignment with your personal values, the work you do will be the best, most fulfilling work you have ever done: It will be your Ho‘ohana, your intentional and worthwhile work.

    Join us for an informative presentation with Rosa Say, who will demonstrate, through the use of traditional Hawaiian beliefs, how you can have a more enriching working experience with internal and external partners.

    LUNCHEON SPONSOR:


    AFTERNOON EDUCATION WORKSHOP

    2:15pm-4:15pm
    The Incredible Social Networking Workshop!
    Social Networking for Non-Profit Associations

    Presenters:

  • Nathan Egan
    Founder and Managing Partner, Freesource, LLC

  • Carla Bobka
    Chief Technology Officer, Freesource, LLC

    Have you about had it with all the chatter about Social Networking for "My Tweet," "SpaceBook" and "FaceLink"? (More appropriately named: Twitter, Facebook and LinkedIn)

    Social Media will continue to grow in popularity so whether your association wants to incorporate social media into its business model or just be more knowledgeable about how it can be utilized, you don’t want to miss this program!

    Demystify Social Networking and learn the professional tools you can use to begin delivering value to your members, recruit donors and build your Association’s brand!

    Whether you’re a C3, a C6 or just want to learn, this will be the best Social Networking Seminar you’ve ever attended! (This is a terrific program for your Marketing, IT or Conference Planning departments to attend, so share the wealth of knowledge with them!)

    Join us for this interactive workshop where we roll up our sleeves to learn everything we want to know about Social Networking but were afraid to ask!

    You will learn:

  • How to deliver education!
  • How to drive membership sales!
  • How to recruit volunteers!
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