August 2017

An Interview of Outgoing and Incoming NYSAE Chairs

NYSAE has stepped up its focus on the future by examining its strategic direction, developing new initiatives, and recently adopting a new tagline to better reflect who they are today...

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Want to Expand Your Market Share? Try an Affiliate Program...

In business, it's good to have friends who can help spread the word about one of your programs or events, membership drives, and/or other activities taking place in your organization. Word of mouth advertising and sharing of promotional information across networks and niches is incredibly valuable to any association that needs to reach beyond its own community

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Six Stages of Brainstorming

The power of brainstorming as a creative thinking technique is enhanced by engaging the six stages of brainstorming during a brainstorming session. Although brainstorming has been used since the 1930’s and many, if not most, people have engaged in informal brainstorming, few have led formal brainstorming sessions.

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News From The Non-Profit Sectort


  • Be the Leader Everyone Wants to Follow
    By Association Adviser
    As a child, you follow the leader because you are told to do so. But in today’s workplace, the idea that your staff or members will follow the leader simply because they’re told to do so is not the reality...
  • How to Attract and Grow Member Influencers
    By Associations Now
    Influencers can be your best conduit to membership and spreading new ideas. But how do you tap an influencer? Start by engaging your most committed members...
  • 4 Styles of Email Content: What to Use (and When)
    By Informz
    Although our word choices, sentences, and mood make each of our mailings unique, there are some styles that are on the top of everyone’s list. Let’s take a look…
  • Could Alexa Play a Role in Your Association?
    By Abila
    I rolled my eyes at people using Alexa to turn on lights, listen to the news, order paper towels. Then it happened, of course….

Member News


NYSAE Member and leader of the Next Gen Shared Interest Group Jean Dorak recently celebrated her first anniversary at the Association for a Better New York. Jean is the Program and Membership Manager.

NYSAE Member and current chair of the membership committee Doug Brown is celebrating two years as the President of the Atlantic Harmony Brigade, a subsidiary of the Barbershop Harmony Society that specializes in running extreme “quartetting” weekends in the Mid-Atlantic Region.

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NYSAE would like to welcome these new members to our community...


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Association Executive Book Shelf


The Human Face of Big Data

The Human Face of Big Data
By Rick Smolan and Jennifer Erwitt (Published by Against All Odds Productions, 2012).

It makes sense that a book about big data would be a big book. "The Human Face of Big Data" is not the usual coffee-table size book, big on graphics and short on substance. On the contrary, this 11x14 volume is encyclopedic on the subject. It gets across with indelible examples that big data not only is more data than could be imagined at any time prior to recent years, but that its compilation and analysis happens in such rapid fashion that patterns previously hidden are revealed. In other words, not only is there more of it, but its patterns of meaning has been unlocked. This means that problems that have seemed insoluble may now have solutions, and actions can be made to happen remotely and automatically in ways that were previously the province of science fiction...

Streaming, Sharing, Stealing: Big Data and the Future of Entertainment

Streaming, Sharing, Stealing: Big Data and the Future of Entertainment
By Michael D. Smith and Rahul Telang (Published by Massachusetts Institute of Technology, 2016)

I did not have to read very far into this book to find its relevance for any organization involved in communicating with a purpose, which is all organizations, especially those whose primary product is information, for example, organizations like yours. The goal of an association or fundraising organization, built around a single focus, is to keep its position as the main source of information for that focus -- the industry or pursuit it serves. To do so, it's not enough to have more and better content than anyone else. You must also make it accessible in contemporary formats...

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