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5 Ways for Nonprofits to Tell Their Story

By Julie Livingston posted 07-20-2015 02:26 PM

  

By Julie Livingston, Livingston PR

For nonprofits, telling a powerful story is part of a long-term strategy to establish an emotional connection and keep key stakeholders engaged and interested. Your nonprofit is probably doing something special each and every day, but are you effectively communicating that? Following are easily actionable tips to help your nonprofit keep its story and mission top of mind.

  1. Identify the right communications platforms

Your donors, board members and supporters have preferences of where they want to receive information. This includes traditional channels, such as print newsletters or magazines, but also online platforms (where most people go today) such as your website, blog, Facebook, Twitter, LinkedIn, Pinterest, YouTube and others. To jumpstart the process, look to see where competing organizations are. If resources are tight, start with a website, LinkedIn page and Twitter account. Make sure your website is optimized for mobile as most people stay connected via their smartphones.

  1. Captivating Photography

The adage, “a picture tells a thousand words,” perfectly explains the power of photography in illuminating your nonprofit’s story. Consider these factors: Do your photos measure up to the competition? Do they tell your story in a singular fashion without supporting copy or captions? Do they have an overall look and feel that properly communicates your nonprofit’s message?

With digital technology so widely available, quality photography is more accessible than ever before. It’s optimal to engage the services of a professional photographer but a photography student is an affordable option.

  1. Post And Share Video

Video is one of the most persuasive marketing tools nonprofits can use to tell their story. It’s no wonder then that 66 percent of respondents of a video enterprise survey (Kaltura) said that including videos in marketing campaigns improves conversion rates (think donors and supporters). Use video to show how your nonprofit is making a difference, personalize a message from the president or founder and illustrating how donor dollars are being put to good use. Furthermore, video is highly shareable across social platforms, which makes it a valuable way of extending your nonprofit’s reach. No online platform hosts more video content than YouTube, making it an excellent place for nonprofits to find and connect with supporters.

  1. The Write Stuff

There are tons of worthy causes but what makes yours unique? Write a series of stories that can be used across various communications platforms to illustrate your nonprofit’s mission without being “salesy.” Supporters want to know why they should trust you and give their money and resources. They want to see if your organization is legitimate and authentic in its actions. A series of short stories (1-2 paragraphs) can be about those you serve as well as those who support you.

  1. Storytelling Ambassadors

One of the most effective ways for nonprofits to promote their story and extend their reach is with storytelling ambassadors. Encourage your staff as well as board members, donors and volunteers to share their personal stories and experiences about your organization, particularly on social media. These kinds of endorsements are extremely powerful in establishing trust and support.

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