As a portfolio manager overseeing 29 events/projects for an automotive (auto) trade association's NextGen initiative I have seen varied success. One program, the SEMA Launch Pad Presented by the Young Executives Network, takes an interesting approach to increasing awareness of "young" membership. With a strategic goal to reduce the gap between retiring leaders and young professionals we created a business competition. Attracting the best and brightest young auto entrepreneurs with a new product/service the competition features three evaluation stages designed to raise awareness of their creativity and passion. Through a variety of mediums including social, digital, print and a live event we engage our membership and position industry veterans to support and mentor these NextGen leaders. While this is one of many programs we run I am interested to learn if your association or society operates a competitive event to highlight your NextGen leaders. Additionally, what type of programming do you offer for young professionals / members that delivers high ROI/value?
Example of the voting platform:
https://www.facebook.com/SEMAYEN/app_403834839671843
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Bryan Harrison
Speciality Equipment Market Association (SEMA)
Sr. Manager of Networks
Diamond Bar CA
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