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Applying the Walt Disney World Experience to Your Digital Presence

  • 1.  Applying the Walt Disney World Experience to Your Digital Presence

    Posted 08-20-2014 01:05 PM
    Okay, I admit it. I love Walt Disney World (and pretty much all things Disney). In fact, we went to WDW as part of our honeymoon many years ago. We've gone a number of times since...And, I intend on going for many years to come! One day, I hope to branch out into going to other parks besides the one in Florida.

    Like many others, I suppose WDW brings me to a place where play and childhood memories are front-of-mind. As a part of the WDW fan community, anytime I see the Disney logo, I equate it with good-natured fun, trust and caring. And, while there are 14 million plus Facebook Fans and millions of others that visit every year, I still feel like I'm a special part of the club.

    So, what do I do when I can't be there in person? I often visit their web site when I haven't been to the park in a while. My son and I scroll the Facebook posts while eating out to see if anything new is happening. Big, bright photos and videos of families enjoying the parks, using the meal-plans, etc. invoke fond memories of my trips and positive experiences. While I don't claim to know for sure, Disney's digital approach seems to be "If you can't be here, then, dog-gone-it, we're going to make you feel good to be a part of our extended family anyway...and remind you of how special a place this is..."

    So, does this example of "member" loyalty and trust translate to your organization's digital presence? Does the website invoke the same or similar emotional responses that your live events or chapter meetings do? Does the Facebook page seem warm and cozy?

    I would love to see other examples of organizations that translate their real-world experiences into terrific digital ones. Please respond if you have some good examples!

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    Denman Wall
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