Sponsored by
Wednesday, January 17, 2018
Location:
Wyndham New Yorker Hotel
481 8th Avenue | New York, NY 10001
Associations and Non-profits often struggle with how to brand themselves and how to promote their mission. In this summit you will hear from three experts on social media and branding and come away with specific best practices to implement in your association or non-profit.
SESSION AGENDA:
8:30 AM - 9:00 AM
Registration & Continental Breakfast
9:00 AM - 10:00 AM
Session I
10:00 AM - 10:50 AM
Session II
10:50 AM - 11:00 AM
Break
11:00 AM - 11:50 AM
Session III
12:00 PM - 2:00 PM
Monthly Luncheon
REGISTRATION FEE:
Full Program
(Continental Breakfast & Luncheon Included)
Member: $125 ea.
Additional Members: $100 ea. (from same Organization)
Next Gen Members: $95 ea.
Non-Members: $165 ea.
Additional Non-Members: $125 ea. (from same Organization)
Luncheon Only:
Members: $85 ea.
Non-Members: $105 ea.
Next Gen Members: $75 ea.
Education Program Only
(Continental Breakfast):
Members: $95 ea.
Non-Members: $125 ea.
Next Gen Members: $75 ea.
SESSION I
Your Brand is the Front Door to
Your Organization
9:00 AM - 10:00 AM
What are the benefits of branding? Why change an old brand to something new? What distinguishes a brand from a logo? How do branding consultants work? What are branding best practices? Can we expect a ROI after costly rebranding? We’ll explore these questions and much more in a dynamic, relevant presentation and view many illustrative examples.
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Speaker:
Tara Framer
CEO
Tara Framer Design
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Tara Framer is a award-winning designer specializing in branding and identity systems, online presence, printed collateral and design for products and promotions, places, organizations and businesses. Tara founded her company – Tara Framer Design – in 2002 after working for over 20 years in design management at such companies as Chase Manhattan Bank, Scholastic and Reader’s Digest.
SESSION II
Beyond Branding:
Engaging New Audiences to Ensure Your Success
10:00 AM - 10:50 AM
This presentation will focus on the enormous challenges faced by nonprofit organizations today. How they can sharpen their messages and build a program to engage more people for advocacy and financial success.
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Speaker:
Douglas Gould
President
DG&CO
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Doug founded his communications firm, DG+CO, in 1990. The firm has served more than 250 public interest organizations and foundations that are engaged in social and cultural change and public policy reform around the world.
Prior to 1990, Doug served as Vice President for Communications at Planned Parenthood Federation of America and Associate Executive Director of Planned Parenthood of New York City. He serves on the Board of the Nonprofit Support Center-Partnership in Philanthropy, is president of the Westchester Children’s Association, and formerly was on the board of the Wellesley Centers for Women.
Break: 10:50 AM - 11:00 AM
SESSION III
Social and Earned Media Trends:
A Mile Wide and an Inch Deep
11:00 AM - 11:50 AM
This presentation will offer a snapshot of trends in social and earned media – including brand journalism, emerging platforms, and fake news. We'll discuss tips for staffing, outreach, and sustained digital engagement – in today's rapid-fire media landscape.
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Speaker:
Sacha Evans
Director
Corkery Group Unlimited
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With a background in journalism, research, and digital outreach, Sacha is a seasoned strategist with a strong track record of building relationships and achieving organizational goals. She has worked with a diverse range of clients working to improve human health and welfare, including Planned Parenthood Global, the Social Innovation Fund, the World Health Organization, and the American Civil Liberties Union. She joined Corkery Group Unlimited from the strategic communications firm DG+CO, where she advised social impact organizations on news analysis, public relations, and stakeholder engagement. She previously led communications for StoryCorps, the Orchestra of St. Luke’s, and the Ad Council. She began her career working in listener services at NPR and as a research assistant at Harvard University’s Shorenstein Center on Media, Politics, and Public Policy.
Sacha’s writing has been published by the Columbia Journalism Review, People.com, UTNE Reader, The World Economic Forum, and Bachtrack.com. She is a yoga instructor, a volunteer with Big Brothers Big Sisters NYC, a graduate of George Washington University, and a new mom.
LUNCHEON
Keynote Speaker
Brandraising:
How to Raise Money and Increase Visibility through Smart Communications!
12:00 PM - 2:00 PM
Sarah Durham
CEO
Big Duck
As you expand the tools you use to communicate online and off and staff roles change, how do you ensure you’re all speaking with one voice?? Based on Sarah Durham’s book “Brandraising: How to Raise Money and Increase Visibility through Smart Communications!”, (Jossey-Bass, 2010) Sarah will introduce Associations/Not-For-Profits to the concepts of Brandraising that can help you improve your fundraising, outreach and relationship-building communications.
or
call (212) 206-8230
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.
Cancellation policy:
A 50% refund will be issued on written request received no later than 5:00 PM January 12th, 2018.