Membership and Marketing Summit

When:  Oct 18, 2017 from 8:30 AM to 12:00 PM (ET)

Sponsored by

Kalahari Reosrt & Conventions


WYNDHAM NEW YORKER HOTEL

481 8th Avenue | New York, NY 10001

Strategies, Trends, and Techniques for
Successful Nonprofit Marketing in 2017 & Beyond


Why You Need To Attend:

Register today for NYSAE’s entirely new Membership & Marketing Summit. As an attendee, you’ll hear directly from top nonprofit marketing experts, as they share the real-world tools and strategies they use to get results. As a result, you’ll be able to effectively tackle the biggest challenges you face in your organization – and will be provided with comprehensive session materials (including real world marketing plans) to better prepare you for anything that comes your way.

Who Should Attend:
This program is designed for both advanced nonprofit marketers looking to expand their knowledge and those new to nonprofit marketing.



SESSION AGENDA: 

8:30 AM - 9:00 AM
Registration & Continental Breakfast

9:00 AM - 9:40 AM
Session I 

9:50 AM - 10:30 AM
Session II

10:40 AM - 11:40 AM
Plenary Session
12:00 PM - 2:00 PM
Monthly Luncheon



REGISTRATION FEE: 

Full Program
(Continental Breakfast & Luncheon Included)

Member: $145 ea. 
Addl Members: $115 ea. (from same Organization)
Next Gen Members: $125 ea.
Non-Members: $175 ea.
Addl Non-Members: $125 ea. (from same Organization)

Luncheon Only:
Members: $75 ea.
Non-Members: $95 ea.
Next Gen Members: $65 ea.

Education Program Only
(Continental Breakfast):

Members: $85 ea.
Non-Members: $115 ea.
Next Gen Members: $75 ea.


REGISTER


SESSION I

The Era of the Empowered Member:
Strategies To Make The Most Of
The 7 Tech Trends Impacting Nonprofit / Membership Marketing
9:00 AM - 9:40 AM

This fast-paced session will go beyond the “hype” to provide insight into the latest tech trends impacting nonprofit and membership marketing. As an attendee, you’ll walk away with practical and actionable advice to make the most of unavoidable tech trends that are coming your way.

Speaker:
Robert Spangler
Associate Executive Director, Operations and I.T.
New Jersey State Bar Association

Materials: Walk away with a list of vetted tech-marketing tools/strategies that get results in nonprofit organizations.



SESSION II


Wielding Real Influence Inexpensively
Reaching AND Converting The Influencer
Marketing Generations With Video (X, Y, and Millennials)
9:50 AM - 10:30 AM


Influencer marketing focuses on tapping into the power of specific key individuals, or types of individuals, rather than marketing directly to the target market as a whole. As the hottest trend in marketing, everyone is now on the lookout for influencers. This session will present a comprehensive review of influencer marketing using video, from quick and easy ways to identify your key influencers and micro-influencers to strategies for becoming a more effective marketer by harnessing the power of your influencers in your association or foundation. You’ll also hear a series of "do's and dont's," so you can effectively avoid common and time-consuming issues that can create problems for marketers and organizations. Finally, you’ll learn how to (inexpensively) produce and distribute video.

Materials: Walk away with a strategic plan documenting the best ways to find and use influencers to get the greatest results in your organization.

Speaker:
Grant Ellis, Classroom 24-7
Well Known From Films and Television:
Alcatraz (JJ Abrams TV Series)
Producer for Animal Planet and Discovery



PLENARY SESSION

The 5 Shifts that Skyrocket Participation:
A Review of 5 “Real-World”
Tactics That Get Results
10:40 AM - 11:40 AM


Does attracting (and retaining) ideal members, donors, volunteers and staff seem harder and more expensive than ever? If you’re not creating a meaningful connection you are closer than ever to getting cut out of the picture. It doesn’t matter how many people are on your list if they don’t participate in the things you need to reach your vision. Without the right focus, it’s easy to attract a database full of the wrong people who hang around without ever joining, donating or attending your programs.

Getting people involved is critical to running a thriving organization. But it takes more than the right marketing mix to make it happen. As an attendee, you’ll learn about the 5 strategic shifts it takes to drive participation and how you can build a participation-centered brand to grow inside and out, including:

  • The critical difference between participation and engagement
  • What it takes to attract (and keep) the right people
  • How to leverage your effort and build momentum


Materials: Walk away with a list of vetted tech-marketing tools/strategies that get results in nonprofit organizations.

Speaker:
Beth Brodovsky
President
Iris Creative Group Inc.

About Beth:
As the president of Iris Creative Group Inc., Beth Brodovsky works with nonprofit leaders to inspire participation. Through training programs and project development, Beth and her team create brand communications that get people take notice — and take action. In 2012 Beth launched Nonprofit Toolkit, offering ready-to run online campaigns and marketing training including the group-coaching "Build your Brand Course". For more than three years Beth has been hosting the podcast "Driving Participation", speaking with over 160 nonprofit leaders about how participation helps them thrive.



LUNCHEON
Keynote Speaker

"2017 Membership Marketing Benchmarking Report"
12:00 PM - 2:00 PM

Rick Whelan
Rick Whelan, CDM
President
Marketing General Incorporated


Spend an hour and find out firsthand the latest association growth trends emanating from MGI’s 2017 membership marketing benchmarking survey. Learn how associations have fared over the past 12 months and how our industry has evolved over the last 9 years.



REGISTER



or
call (212) 206-8230




CAE_LOGO.jpgAs a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.



Cancellation policy:
A 50% refund will be issued on written request received no later than 5:00 PM October 15th, 2017.

Location

Wyndham New Yorker Hotel
481 8th Avenue
(at 34th Street)
NYC