December 4, 2020
10:00 - 11:00 AM
Association and nonprofit executives recognize that generating revenue is now a code red priority. The shift from live to virtual conferences upended the traditional sponsorship model. The standard approach to securing event revenue now seems like an antiquated relic. Where to turn to increase income?
Revenue generation in this COVID reality also requires broader thinking about options and opportunities to attract unrestricted sources of income, including charitable donations to your association as a nonprofit entity. You can unleash generosity towards your mission and leverage the loyalty and longevity of your membership base.
Join us for this strategy session to learn more about these objectives and solutions for:
• Diversifying funding streams through philanthropic approaches
• Increasing revenue generation beyond earned income models
• Improving income projection from untapped and under-used sources
During this engagement lounge, we will also seek insights and address the following:
• Sponsorship benefits you can offer
• Ways to increase your sponsorship ROI
• The three levels of sponsorship (hint: it is not Gold, Silver, and Bronze)
Subject Matter Experts:
Lewis Flax, Flax Associates
Lewis Flax specializes in assisting association and nonprofits generate revenue. His hands-on approach has helped numerous organizations implement income generating strategies and tactics to increase sponsorship, partnership, and non-dues revenue. His firm, Flax Associates, established in 2008, serves as a partner in driving revenue and results.
Lewis understands the challenges associations face, both from an outside consultant's point of view and from the internal perspective of a nonprofit executive. Previously, Lewis served as a Vice President for IEG (a sponsorship consulting firm) and served on the leadership team at Financial Executives International (FEI). He is also a certified instructor for Dale Carnegie Training (Winning with Relationship Selling). The sales approaches Lewis has learned have been specifically tailored for the association community.
Cynthia Reddrick, Fruition Consulting for Nonprofits
Cynthia Reddrick's experience in fundraising, communications and marketing
within government and nonprofit sectors spans over 20 years. Her work for the past
decade has centered on consulting support to civil rights groups, social advocacy
missions, and women and girls' causes. With an emphasis on major gifts, donor stewardship and campaign planning/strategy, Cynthia’s expertise has contributed to raising over $200 million
in new planned gift pledges.
Cynthia has directed donor cultivation and solicitation strategies
in her role as Senior Marketing Associate in the Office of Gift Planning at the
ACLU Foundation; advised groups ranging in size and focus such as the Literary Freedom
Project and the New York Women's Chamber of Commerce to the Environmental Defense
Fund and Planned Parenthood Federation of America, and led targeted marketing efforts
for key revenue- generating initiatives of the NYC Economic Development Corporation.
Date: December 4, 2020CAE Credits Available: 1 hour
Time: 10 - 11:00 AM