NYSAE Deep Dive Program | Media Matters

When:  Apr 17, 2019 from 8:30 AM to 11:30 AM (ET)
NYSAE Deep Dive | Media Matters


Kalahari Resorts & Conventions


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Register Now!
or call (212) 206-8230
Wednesday, April 17, 2019

Upper Story by Charlie Palmer
D&D Building
979 3rd Ave, New York, NY 10022
(Between 58th and 59th Streets)
NYC
Deep-Dive-MediaBar.jpg

SESSION I: 9:00 AM — 9:30 AM

MEDIA MATTERS
The Privileged Position of Non-Profit Organizations in the Media Landscape and How to Use It to Advantage

Founder, designer, and manager of a leading advertising management software program used by non- profit and for-profit publishers and media agencies, former owner of two advertising agencies, former manager of an in-house agency at a software company, former copywriter at large and smaller agencies, now Company Ambassador at ASI where he also manages media software applications, locates the special media position owned by non-profit organizations with advertising.

Takeaways for attendees:
  • How to manage the non-dues revenue opportunities offered by advertising
  • How to think about different media formats and have them promote each other
  • How to align your trade show, media opportunities, and sponsorship opportunities to maximum effect

Raphael Badagliacca Intro & Presenter:
Raphael Badagliacca
Company Ambassador
Advanced Solutions International

SESSION II: 9:30 AM — 10:20 AM
DISRUPTION and the CHANGING MEDIA LANDSCAPE
Where We Have Been; How Did We Get Here; Where Are We Going?

An exploration of the impact of media reporter Ken Auletta's phrase "Advertising Fuels the Internet" and what it means for Non-Profit Organizations.

Takeaways for attendees:
  • How to understand and negotiate the differences that the advance of technology has introduced into the media equation
  • How to respond to technology with technology
  • How to build trust and maintain the non-profit organization's position as the primary source of information for its constituents amid blurring of distinctions and media frenzy
Panelists:

Susan Borst Susan Borst
VP Mobile
Interactive Advertising Bureau

Michael Hoffman Michael Hoffman
An Automated Approach to Raising Awareness
Gather Voices
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SESSION III: 10:30 AM — 11:30 AM
SOCIAL MEDIA DISCUSSION
In these sessions, a collection of local social media experts discuss how non-profit organizations can use the tools of social media to best promote themselves and help achieve their missions.

PART I: 10:30 AM — 11:00 AM
A Highly Practical Social Media Roundtable - How to Promote Your Non-Profit Organization

Presenters:

Chelsey Pendock

Chelsey Pendock
of Innovision Advertising: The Surprising Affordability of Advertising When You Do It Right

Nat Testa

Nat Testa 
Owner
Testa Advertising

Chris Vaglio

Chris Vaglio
of GreySky Films: The Video Advantage

PART II: 11:00 AM — 11:30 AM
A Highly Practical Social Media Roundtable - How to Advance the Missions of Your Constituents

Presenters:

Joan Pelzer

Joan Pelzer
of Joan Pelzer Social: Effective Social Media Presence for Non-Profits

<strong>Joan Pelzer</strong>

Shana Cohen
of Facade Interactive: What Your Website Can Do For You

Julie Livingston

Julie Livingston
of Want Leverage: Public Relations for Non-Profits in the Internet Age

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Join us on Wednesday, April 17th from 12:00 pm - 2:00 p.m. for the 2019 Synergy Awards Luncheon and Presentations. The event will be held at the UPPER STORY by Charlie Palmer, D&D Building, 979 Third Avenue, 14th Floor, (between 58th & 59th Streets) NYC.

Register Now!
or call (212) 206-8230
Wednesday, April 17, 2019

Upper Story by Charlie Palmer
D&D Building
979 3rd Ave, New York, NY 10022
(Between 58th and 59th Streets)
NYC

Deep-Dive-Reg-bar.jpg

Full Program

Member: $125 ea.
Additional Members: $100 ea. (from same organization)
Next Gen Members: $95 ea

Non-Members: $165 ea.
Additional Non-Members: $125 ea. (from same organization)
Luncheon Only
Members: $85 ea.
Non-Members: $105 ea.
Next Gen Members: $75 ea.

Education Program Only (Continental Breakfast)
Members: $95 ea.
Non-Members: $125 ea.
Next Gen Members: $75 ea.

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CAE As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 3 credits toward your CAE application or renewal professional development requirements.
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Cancelation Policy:
A 50% refund will be issued on written request received no later than 5:00 PM April 13th, 2019.

Location

Upper Story by Charlie Palmer
979 3rd Ave, New York, NY 10022
New York, NY 10022