Webinar: The State of Marketing Automation

When:  Jan 23, 2020 from 12:00 PM to 01:00 PM (ET)
Thursday, January 23, 2020
12 - 1 PM

The State of Marketing Automation for Associations

Marketing automation has become the unifying marketing tool associations are leveraging to achieve strategic objectives. The session covers:

•       Driving forces behind the use of marketing automation

•       Email marketing and marketing automation trends

•       Future predictions for association member and non-member engagement



Vivian Swertinski, Sr. Manager of Strategic Services, has over 20 years’ service experience in the direct marketing industry. Her extensive background includes database management, audience segmentation, multi-channel marketing and response analysis. Prior to joining Higher Logic, Vivian worked with Fortune 500 companies to help design and implement digital marketing campaigns to increase audience engagement and drive revenue.



CAE Credits Available: 1 hour 

Date: Wednesday, January 23, 2020
Time: 12 - 1 PM
Credits: 1 CAE Credit 
Member Price: FREE / Nonmember Price: $35
Location: Webinar link to be shared prior to event.

Who should attend?
  • Marketing and Communication Managers
  • Membership Directors
  • Any small-staff leaders, including CEOs, Executive Directors and Senior Staff

Need assistance? Contact our office at info@nysaenet.org or call (212) 297-2197. 
More information