January Luncheon: Fueling Exceptional New Member Experiences

When:  Jan 16, 2019 from 12:00 PM to 2:00 PM (ET)

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Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention

Upper Story by Charlie Palmer

979 3rd Ave, New York, NY 10022

(Between E. 58th and E. 59th Streets)

New York, NY 10022 



Does your data tell you that your new members renew at a lower rate than other members? Have your retention metrics plateaued even though you are improving your renewal process? Do you wonder how to engage both new and long-time members even more?

Members think far differently about joining, engaging and renewing than we do. While fielding qualitative research conversations with over 383 members I’ve learned that our membership process is not a year-long cycle in their minds. Instead, the decision to renew is highly influenced by their experience when they first join. Learn how associations, small to large, are successfully engaging all members by focusing far more on their newest members. These associations are focusing on providing their new members not just the specific value they need but on creating exceptional experiences as well, cementing engagement. Key insights from the research reveal how you can too.

How you will benefit from attending:

  1. Learn how to effectively turn your renewal process completely upside-down for better results.
  2. See how highly successful associations are engaging new members earlier than 90 days; within 3 days to 3 weeks and why this shorter window is critical.
  3. Walk away knowing the most powerful (yet most under under-leveraged) key to engaging your new members fast!

About The Presenter

Amanda Kaiser
Amanda_Speaking.jpegKaiser Insights LLC is a qualitative member research firm owned by Amanda Kaiser. To date, Amanda has conducted over 383 in-depth member interviews for large and small, trade and professional associations. Through these conversations, she comes to understand members’ goals, challenges, and worries then translates these insights into strategies that exponentially improve member engagement.

Channeling member insights, Amanda writes a weekly blog for association professionals at SmoothThePath.net or follow her on Twitter @SmoothThePath.


SESSION AGENDA: 

12:00 PM - 12:30 PM
Luncheon/Networking Reception
12:30 PM - 2:00 PM
Luncheon



REGISTRATION FEE: 

Members: $85 ea.
Non-Members: $105 ea.
Next Gen Members: $75 ea.


REGISTER



CAE_LOGO.jpgAs a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credits toward your CAE application or renewal professional development requirements.



Cancellation policy:
A 50% refund will be issued on written request received no later than 5:00 PM January 11th, 2019.

Location

Upper Story by Charlie Palmer
979 3rd Ave
(Between E. 58th and E. 59th Streets)
New York, NY 10022