Fueling Exceptional New Member Experiences: 3 New Strategies for Onboarding, Engagement and Retention
Upper Story by Charlie Palmer
979 3rd Ave, New York, NY 10022
(Between E. 58th and E. 59th Streets)
New York, NY 10022
Does your data tell you that your new members renew at a lower rate than other members? Have your retention metrics plateaued even though you are improving your renewal process? Do you wonder how to engage both new and long-time members even more?
Members think far differently about joining, engaging and renewing than we do. While fielding qualitative research conversations with over 383 members I’ve learned that our membership process is not a year-long cycle in their minds. Instead, the decision to renew is highly influenced by their experience when they first join. Learn how associations, small to large, are successfully engaging all members by focusing far more on their newest members. These associations are focusing on providing their new members not just the specific value they need but on creating exceptional experiences as well, cementing engagement. Key insights from the research reveal how you can too. How you will benefit from attending:
About The PresenterAmanda Kaiser
- Learn how to effectively turn your renewal process completely upside-down for better results.
- See how highly successful associations are engaging new members earlier than 90 days; within 3 days to 3 weeks and why this shorter window is critical.
- Walk away knowing the most powerful (yet most under under-leveraged) key to engaging your new members fast!
Kaiser Insights LLC is a qualitative member research firm owned by Amanda Kaiser. To date, Amanda has conducted over 383 in-depth member interviews for large and small, trade and professional associations. Through these conversations, she comes to understand members’ goals, challenges, and worries then translates these insights into strategies that exponentially improve member engagement.
Channeling member insights, Amanda writes a weekly blog for association professionals at SmoothThePath.net or follow her on Twitter @SmoothThePath.
12:00 PM - 12:30 PM
12:30 PM - 2:00 PM
Members: $85 ea.
Non-Members: $105 ea.
Next Gen Members: $75 ea.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credits toward your CAE application or renewal professional development requirements.
A 50% refund will be issued on written request received no later than 5:00 PM January 11th, 2019.