NYSAE Webinar Series:
Optimizing Your Organization's Presence on Google
SEO, the well-known acronym for Search Engine Optimization, is the practice of configuring your web pages so they can be more easily found in search engine results. While there are many search engines, Google is used by a large majority of searchers according to many sources. In fact, some research firms indicate that Google accounts for 90+% of searches on the web. In essence, it is the defacto search engine.
When paired with Google Ads, the search engine's paid advertising option, organizations can promote and attract attention to its many programs and services. What's more, many nonprofits are eligible to participate in Google's Ad grant program to receive funding to create ad campaigns on the platform.
Join our two experts, Pam Aungst and Denman Wall, as they provide attendees with SEO and Ads tactics and best practices. In this session, you will learn: In this webinar, attendees will learn how to:
- The differences between organic and paid search
- Tips and techniques for optimizing your natural search results
- Myths about Search Engine Optimization
- How optimizing for Google helps you optimize for your own site's search engine
- Tips for creating a Google AdWords campaign
- Details on Google's Nonprofit Ads grant
Members: Free | Non-Members: $20
January 9, 2019
12:00 PM - 1:00 PM
Register for this webinar online. Once we receive your registration, you will be added to GoToWebinar and will receive your personal login details from that system. PresentersPam Ann Aungst, M.B.A President,
Pam Ann Marketing, LLC and Founder,
Search and Analytics
A self-proclaimed “geek,” Pam began studying computer programming at 6 years old, started creating websites in 1997 and has been working professionally in the field of e-commerce since 2005. Referred to by Sprout Social as a “Twitter Success Story,” she harnessed the power of social media to launch her own agency in 2011.
Pam has been interviewed by publications such as Internet Retailer magazine and CBS Small Business Pulse. She is often invited to appear on industry podcasts and to author guest articles for digital marketing publications. Recently, a globally-recognized Google spokesperson recommended one of her technical SEO articles, calling it “awesome.” Pam also guest-lectures at prestigious universities such as NYU, and frequently travels around the country giving talks at industry conferences.
She has been honored with several awards for her small business leadership and non-profit advocacy work, including being named one of “Jersey’s Best Marcom Professionals Under 40.”
Pam holds an M.B.A. in Marketing from Regis University, where she learned the cornerstones of traditional marketing strategy. She now combines that with her more than 12 years of professional experience to help established companies and “household name” brands take their traffic-driving and analytics strategies to the next level.
Sr. Director of Interactive Services, Dolci Interactive
Denman Wall is Sr. Director of Interactive Services at Dolci Interactive. In his role at Dolci Interactive, Denman provides marketing, engagement, and IT services to association and non-profit clients including NYSAE. Prior to joining Dolci Interactive, Denman provided web development and SEO services to a variety of clients, and was also Director of New Media at ASME.
Denman serves as the editor of InView Newsletter and regularly hosts the NYSAE Webinar Series.
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credits toward your CAE application or renewal professional development requirements.