As an accomplished, innovative Marketing Director / Business Technologist with extensive experience leading initiatives from concept through delivery, I achieve results with cost-effective strategies that work.
I have more than 20 years of progressive leadership experience in the areas of brand marketing and product development, including over 21 years of hands-on experience with business analytics and complex data analysis, SEO, and web/business technologies. I also hold two United States patents in Social Media marketing technologies.
Some of my strengths include:
- A track record of exceeding organizational targets for traditional and online marketing campaigns;
- Expertise in developing analytic marketing methodology to establish correlations and probability, reduce costs and increase yield on campaigns;
- Proven web programming and architecture strategies that generate buzz for online brands and drive lead generation;
- An established record of successfully designing and implementing complete business/technology systems in nonprofit and for-profit organizations
- Recognition in publications such as The Washington Post as a marketing/technology expert;
- Experience lecturing on brand development / marketing technology issues domestically and abroad.
Specialties: B2B and B2C Marketing, Cybersecurity, Business Technologies, Analytics & Data Analysis, Brand Development and Management, Internet Development and Marketing, Strategic Development, International Business