Charles Riotto

President Emeritus,
Licensing International

Contact Details

Licensing International


Charles Riotto is President Emeritus of Licensing International (formerly LIMA - the International Licensing Industry Merchandisers’ Association), the leading trade organization for the worldwide licensing industry.  He served as President and CEO from 1997 to 2018.  Since joining the association, membership has grown by nearly 50% to more than 1,100 member companies in 35 countries around the world.  Licensing International is recognized globally as the authoritative voice of the worldwide licensing industry.  The organization is based in New York, with offices in London, Munich, Tokyo, Shanghai, Hong Kong and Melbourne, with representative offices in several other markets.


Mr. Riotto is widely regarded as a leading spokesman for the industry and has been quoted by such prominent news organizations as the New York Times, Wall Street Journal, CNN, Variety, The Washington Post, the Associated Press and USA Today.  He has been interviewed by numerous major media outlets for his views on licensing and is recognized in the global licensing community for his commitment to expanding the success and scope of the industry, and to the increasing recognition of licensing as an effective and vital component of successful marketing programs. He has also been a featured speaker at numerous business and licensing conferences around the world.


Mr. Riotto has spent over 40 years in association management.  Prior to joining LIMA, he served as Executive Director of the International Recording Media Association, a global trade group based in Princeton, New Jersey.  Previously, he was Executive Director of the Toy Manufacturers of America, Inc., the leading trade association for the United States toy industry.