Amy Geffen, PhD is currently Director of Professional Development for the Council for Economic Education. She has been a pro bono consultant for the Taproot Foundations. Previously, as President and CEO of NYSSA she implemented a new CRM system and launched NYSSATV (TM). She has over twenty years experience in association management developing, marketing, and delivering continuing education programs for both live and online environments. Most recently she was director of volunteer leadership development at ASME. Previously, as director of strategic initiatives, she oversaw the board of governors early career engineer initiative. She has worked in strategic planning, marketing, promotion and international relations. As director of continuing education for ASME she launched global training in Latin America and distance learning for engineers domestically and internationally on Blackboard. She launched the first distance learning programs for the Risk and Insurance Management Society and for Westchester Community College. Prior to that, she was director of continuing education at the College of Insurance. She has a BA from Brooklyn College, an MA from Harvard University and a PhD from New York University.