January 2018

Membership is Everybody’s Business—10 Strategies for Growth

Member recruitment is not what it once was. Guilt is not much of a motivator in today’s world. In this new order of things, you, the association or society executive, must embrace the idea that member recruitment is no longer the exclusive responsibility of your membership department. Today, membership is everybody’s business...

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8 Writing Tips for Association Executives

Association executives often rely on writing to communicate their ideas and promote the institutional priorities of their organization. Successful writing, whether it be emails, op-eds, blog posts, or Tweets requires clarity, logic, and brevity...

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Your technology management shopping list for 2018

No matter the size of an association or nonprofit organizations, many of them, are missing some key technology management tools. If you're in smaller one, this can be a real problem - you may have an IT department of one or two people, yet you're expected to do everthing from end-user support, to systmes adminstration, to project management to budget recommendation...

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News From The Non-Profit Sectort


  • How Associations Can Make a Match with Millennials
    By Associations Now
    Throw your assumptions about Gen Y out the window. They're a part of your organization and are looking for legitimate leadership roles that match their skills, experience and expectations...
  • Why the CEO is Key to Innovation
    By Association Success
    In the association world, you need to have a CEO who actively promotes innovation and allows it to take hold...
  • Results-Driven Event Marketing for the Discerning Attendee
    By Associations Now
    In order to capture your slice of the large association meetings pie, you have to market your events in a way that is tactical and results-driven…
  • 7 Secrets to Owning the Tradeshow in 2018
    By Smart Meetings
    Conferences and tradeshows are a battleground for attendees' time and attention. In a sea of booths, how do you make yours stand out by incorporating design, technology and a bit of pizzazz?…

Member News


Kellen account executive, Ashley Hodak Sullivan, MBA was recently honored as part of Association Forum/USAE's 2017 40Under40 Awards. ...

NYSAE Member Maria Ungaro, Vice President at Kellen, is celebrating her second anniversary at GWA: The Association for Garden Communicators....

NYSAE Member and chair of the Membership Committee, Doug Brown,CAIA, CBC, CDIA, CVIA, is celebrating his one-year anniversary as a member of the Board of Directors of the Mid-Atlantic District of the Barbershop Harmony Society....

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NYSAE would like to welcome these new members to our community...


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Association Executive Book Shelf


Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies
by Geoffrey West
(Penguin Random House, 2017)

How much do leaders of anything need to know about the direction technology seems to be taking? There has always been a difference between understanding how something works and what it can do. We all understand where our cars can take us, but very few of us, by comparison, can speak with authority about how the internal combustion engine works...

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies

Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies
by Seth Stephens-Davidowitz (Published 2017, HarperCollins)

How often does the word "growth" appear in our strategic visions and business plans? How much of leadership is about predicting and preparing for the future?...

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