Membership growth and member recruitment are not what they once were. Guilt is not much of a motivator in today’s world. In this new order of things, you, the association or society executive must embrace the idea that member recruitment is no longer the exclusive responsibility of your membership department. Today, membership is everybody’s business. Yes, it is the business of all your staff, volunteer leaders and members at large. Everyone must pitch in...
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When you first meet Claire Rosenzweig, CAE, President & CEO of the Better Business Bureau of Metropolitan New York, Hudson Valley and Long Island, you know you have met one of the more active leaders this organization has seen...
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