This session looks at the results of a detailed study of engagement data of more than 30 million members from over 1000 associations. The MGI & Higher Logic Association Community Benchmarking Report was created to identify what works best for different types of associations. We’ll cover the latest, cutting edge member engagement strategies and the results they have generated. See case studies which discuss the member journey and how to map engagement opportunities into a personalized, meaningful member experience. Hear about key metrics which organizations are leveraging to measure their success. Walk away with a meaningful list of action items and benchmarking data (including the report itself) as well as a list of best practices surrounding the most common member journeys.
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