Andy Steggles (left), president and chief customer officer, Higher Logic, presents Denman Wall, director of Interactive Services, Dolci Interactive, with an award for the redesign of NYSAE’s website.The recent redesign of nysaenet.org, with its modern flare and people-first theme, has gained the attention of the site's platform developer, Higher Logic. NYSAE earned the Best Combined Community & WWW Site Redesign Award at the 4th Annual Higher Logic Users Group Super Forum held in Washington, DC, on December 2-3. The award recognizes significant design improvements in an existing client's combined online community/website.
On-site to accept the award was Dolci Interactive's Director of Interactive Services, Denman Wall. Wall, his team and a small group of volunteers, including: Jeanette Redmond, NYSAE Board member and executive director of the Federal Bar Council; Jennifer Ian, chair, NYSAE Membership Committee and director, Member Services and Chapter Relations, American Thoracic Society; and Marian Thielsen, chair, NYSAE PR & Marketing Committee and associate vice president, sales and marketing, American Pet Products Association, gave the site a facelift over the course of the past few months.
The objective of the redesign was to reinforce NYSAE's position of being the voice of the association and not-for-profit sector in the northeast. By replacing the staunch building facades and bridges with friendly faces of people—some of them actual members—and by introducing a more airy look and feel, the site more quickly engages visitors. Additional changes included streamlining of the navigation and purposeful re-branding of certain content areas. To set the stage for the redesign effort, Wall considered several factors including site traffic and usage data points, the objective and mission of the organization, other websites in the SAE sector, and membership demographics.
According to Wall, this is the first of a few more enhancements over the next year. Next on his list: Content Enrichment, User Engagement and Data Integration.
Dolci Interactive, operated by Dolci Management Services, provides strategically focused interactive and digital services to associations and not-for-profits. More information can be found at www.dolciinteractive.com.
Higher Logic provides innovative professional social media and mobile applications for organizations worldwide that are seeking to create conversation, share knowledge and build community. Visit www.higherlogic.com for more information on their platform.