The Public Relations Society of America (PRSA) unveiled several new and enhanced features to its award-winning website, along with a re-launched website for the Public Relations Student Society of America (PRSSA), PRSA's student-led, pre-professional public relations organization.
Updates and changes to the PRSA website include:
- A revamped membership application for new and reinstating members.
- A revised Chapter membership page.
- A redesigned PRSA Store, featuring a fresh, clean layout.
- A new layout for the MyPRSA profile page, which enables members and nonmembers to actively engage with fellow professionals and colleagues.
These enhancements comprise the biggest set of functional modifications to PRSA's website since it was redesigned in the fall of 2009.
PRSSA's redesigned website incorporates dozens of new features to improve its usability and integrate it more directly with the PRSA website. Updates were made based on feedback from surveys, focus groups and discussions with members.
For example, the PRSSA website now includes navigation menus to help students, faculty and professionals find tools and information more easily and efficiently; a section dedicated to Chapter leaders and advisers; a variety of connections to PRSSA social media channels; and streamlined access to news. Chapter and member accomplishments are more prominently highlighted and serve as case studies for other Chapters.
The new PRSSA website also places a greater emphasis on the benefits members receive through PRSA. Students are encouraged to register on MyPRSA, which is now prominently accessible on each page, as well as create a user profile and access PRSA's case studies, directory, news and professional development.