NYSAE At a Glance

Get to know the NYSAE Team

Holly_Whimsical_Shot.jpgCEO - Holly Koenig

Before becoming NYSAE CEO in 2019, Holly was a long time member, receiving numerous awards and serving on the Board. Holly is a total association nerd. She’s passionate about managing any kind of member-based association or professional society, whether it be an international trade group or a complex chapter. Currently Senior Vice President of Kellen, she’s nicknamed the “turn-around expert” and she truly enjoys the more challenging assignments. In addition to NYSAE, Holly currently provides strategic support to Executive Directors in Kellen’s New York City, Chicago and DC offices. When she’s not answering emails, you might find Holly pursuing musical theatre or stand-up comedy. She lives on Long Island with her husband Andrew, daughter Lauren and Lucky, their Malshipoo.

Email Holly @AssocResource

What's the best advice you’ve ever given or received?
Don’t present a problem without providing at least one option for a solution

What was the last thing that made you laugh out loud?
I’m pretty sure it had something to do with the “Borat” Sequel.

What’s a productivity tip you swear by?
Block “me” time on your work calendar every day. That could mean emails, a stretch or strategic thinking.

James_Staff.jpgGeneral Manager and Associate Director - James Brannigan

A 2015 graduate of Iona College, James is currently pursuing his MBA at CUNY Baruch College.  He joined Kellen shortly after graduating Iona and has worked on numerous associations both national and New York based. In a past life he was an accomplished music blogger covering major music festivals in the Northeast and interviewing world renowned DJs. Born and raised on Long Island and loves video games, comics and Hemingway. If you really want to know James, look no further than the famous Honus Wagner quote: "People ask me what I do in winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring." Go Yankees!

Regina_-_NYSAE_Bio.jpgAssociation Controller – Regina Caldwell

Regina joined Kellen as Association Controller in 2015 and has over 30 years of accounting experience including non-profit and the US Army Reserves.  She graduated from The University of Maryland with a BS in Accounting and a minor in Business Management. Regina enjoys the team environment that Kellen offers and is responsible for 7 association clients, including NYSAE. She prepares the financials reports on a monthly basis, monitors cash flow and assists with the budget process among other accounting functions. In her free time, Regina likes to listen to music and write poetry and is currently in the process of writing her first book.  She relocated from New Jersey and now resides in Atlanta with her son.

What's the best advice you’ve ever given or received?
“Your word is your bond” – Having integrity is key.
What was the last thing that made you laugh out loud?
A kids say the darndest things video.
What’s a productivity tip you swear by?
I keep a journal containing daily “to do” lists and client notes.

Family_Easter_2021.jpgMeetings Manager - Brittany Marinovich

Brittany is NYSAE’s meeting manager with over 10 years of experience leading event strategy and execution, corporate partnerships, and marketing & communications initiatives. She manages a number of associations with meetings ranging from hundreds of attendees to thousands both national and international. Previously she was a corporate event planner for a women’s professional development company aiming to promote women in business. She led the logistical planning and execution of dozens events annually in Atlanta and Chicago, ranging from private events, workshops, and annual conferences. She also briefly trotted the global as a Delta flight attendant after graduating college. Brittany graduated magna cum laude from Kennesaw State University with a Bachelor’s degree in Communications and a minor in Marketing. She was a member of Phi Mu Fraternity where she held a number of leadership roles. She resides outside of Atlanta with her husband and two young sons.


What's the best advice you’ve ever given or received?
You can’t pour from an empty cup.
What was the last thing that made you laugh out loud? 
My 4 month old giggling! He’s the cutest.

What’s a productivity tip you swear by?
Seems simple, but make a to-do list. When you write it down it frees your mind from the energy of trying to remember.


Sponsorship Sales - Alan Goodin

Alan Joined Kellen’s NYC office in 2009 as Kellen’s communications intern, through FIT’s internship program (Alan holds a degree in international trade and marketing). Since 2009 Alan has worked on everything from office operations, managing and producing large client events, to Executive Director for multiple associations. Currently, Alan serves on our sponsorship and relationship development team, helping NYSAE and other associations grow non-dues revenue. A 17 year veteran of NYC, Alan just re-located back to the south in Alabama, in spring of 2020, where he now enjoys fishing and camping vs. the big city life (but he still misses NYC’s energy and plans to visit often).

Email Alan

What's the best advice you’ve ever given or received?
Pressure and trials in life reveal character and help you grow, embrace the tough times. “If only sunshine, you’ll have a desert.”
What was the last thing that made you laugh out loud? 
My 2 year old niece dancing and getting really excited when her “song” came on.
What’s a productivity tip you swear by?
Do the hard things first and then the easy things are easy 

About NYSAE Headquarters

The New York Society of Association Executives (NYSAE) is located in the New York City office of Kellen. Kellen is one of the world's leading providers of association management services helping trade groups and professional societies achieve their missions. NYSAE team members are all employees of Kellen.

Contact Information

New York Society of Association Executives
355 Lexington Avenue, 15th Floor
New York NY 10017
Phone: 212-297-2197
Email: info@nysaenet.org