NYSAE Team

NYSAE At a Glance

Get to know the NYSAE Team



Holly_Whimsical_Shot.jpgCEO - Holly Koenig

Before becoming NYSAE CEO in 2019, Holly was a long time member, receiving numerous awards and serving on the Board. Holly is a total association nerd. She’s passionate about managing any kind of member-based association or professional society, whether it be an international trade group or a complex chapter. Currently Senior Vice President of Kellen, she’s nicknamed the “turn-around expert” and she truly enjoys the more challenging assignments. In addition to NYSAE, Holly currently provides strategic support to Executive Directors in Kellen’s New York City, Chicago and DC offices. When she’s not answering emails, you might find Holly pursuing musical theatre or stand-up comedy. She lives on Long Island with her husband Andrew, daughter Lauren and Lucky, their Malshipoo.

Email Holly @AssocResource



James_Staff.jpgGeneral Manager and Associate Director - James Brannigan

James is excited to be working with NYSAE as the General Manager and Associate Director after getting involved in 2017 at the board and committee retreat (as seen on the NYSAE homepage!) A 2015 graduate of Iona College, James joined Kellen shortly after and has worked on numerous associations both national and New York based. In a past life he was an accomplished music blogger covering major music festivals in the Northeast and interviewing international sensation DJs. Born and raised on Long Island and loves video games, comics and Hemingway. If you really want to know James, look no further than the famous Honus Wagner quote: "People ask me what I do in winter when there's no baseball. I'll tell you what I do. I stare out the window and wait for spring." Go Yankees!


Tatyana_Staff.jpegMembership Manager and Meeting Planner - Tatyana James

In addition to being the Membership Manager and Meeting Planner for NYSAE, Tatyana is the General Manager of New England Society in the City of NY, one of oldest charitable associations in the United States. She is a 2014 graduate of Johnson and Wales University with a BA degree in Event Management and Culinary Arts. When she’s not on a site visit or going over a seating chart, you might find Tatyana at a local food market picking up fresh groceries. She loves to cook and spend time with friends and family. Tatyana was born and raised in New Jersey (a true Jersey girl)! After leaving the Garden State, she now resides in Crown Heights, Brooklyn.



Katherine_Staff.jpgCommunications Manager - Katherine Hidchenko

Katherine is a communications graduate of Bentley University, and worked towards building her career while obtaining her degree through various internships. After moving to New York post-grad and gaining more experience, she landed her communications role at Kellen’s NYC office where she explores the vast world of associations through the eyes of NYSAE. Outside of Katherine’s desk, she likes to explore new coffee shops, attend concerts and sit out in the sunshine whenever possible.




Madh_Staff_Photo.jpgExhibits and Sponsorship Manager - Madhuri Carson

Madhuri (Madh) Carson joined Kellen in July of 1997. She has been responsible for all things related to sponsorship and exhibit management for several of Kellen's largest clients in her 22 year tenure. Her responsibilities include: prospecting, marketing, securing contracts and ensuring all benefits are administered efficiently. She is excited to be working on NYSAE and looks forward to making new connections in her role. In her spare time, she likes to sing, play acoustic guitar and root for all Chicago sports teams, but not all at once!




Emily_Staff.jpgAwards Committee Liaison - Emily Brochstein

Emily is excited to be working with the NYSAE Awards Committee. She currently serves as Deputy Director for New York Women in Communications (NYWICI), the premier organization for female communications professionals, and as Associate Director of the Copper Club. Emily is a graduate of Ithaca College, where she earned both her BS and MBA.





Jessica_Staff.jpgPublic Affairs Committee Liaison - Jessica Hughson-Andrade

Jessica is excited to be part of the NYSAE team, serving as liaison to the Public Affairs Committee. Currently, Senior Account Executive at Kellen, Jessica serves as the National Program Director for the Myasthenia Gravis Foundation of America (MGFA), a rare disease organization dedicated to advocacy and education. Prior to joining Kellen, Jessica was the Director of Benefits Access for Met Council, leading advocacy and programs to increase food and income security for underserved communities in New York City. With hyper-local and international experience, When not at work, Jessica can be found hiking trails, cooking (and eating!) and exploring new places. She lives on Long Island with her husband Esteban, very active toddler Julian, and Barbra, their Jack Russell terrier.
Email Jessica
Photo: Mt. Washington Summit, NH


Alex_Owens_Staff_HS.jpgTechnology Committee Liaison - Alexandra Owens

Alexandra Owens has three decades’ experience working with professional associations, having spent most of her career as executive director of the American Society of Journalists and Authors (ASJA). During that time her NYSAE membership was a critical resource, so she’s thrilled to be adding value now as part of the team at Kellen. In addition to working with NYSAE’s Technology Committee, she is the Executive Director of the Association of Fundraising Professionals—NYC Chapter, and the New England Society in the City of New York. Alex spends some of her free time at a different kind of keyboard—piano—and lives in Boonton NJ with her college-age daughters and husband Michael.

About NYSAE Headquarters

The New York Society of Association Executives (NYSAE) is located in the New York City office of Kellen. Kellen is one of the world's leading providers of association management services helping trade groups and professional societies achieve their missions. NYSAE team members are all employees of Kellen.

Contact Information

New York Society of Association Executives
355 Lexington Avenue, 15th Floor
New York NY 10017
Phone: 212-297-2197
Email: info@nysaenet.org