Global Travelers Want To Stay Connected And Comfy

Global travelers are looking for a home-away-from-home experience when they stay in a hotel according to the latest research from®. Topping the list of must-have hotel amenities are free Wi-Fi and free food and beverages, with caffeine being a must.

Staying Connected for Free

  • 34cent say free Wi-Fi is the number one factor in choosing a hotel, even on leisure stays.
  • 56 percent of respondents said free Wi-Fi was their number one must-have when traveling for business.
  • 66 percent indicated free Wi-Fi is the amenity they most wish would become standard at all hotels in 2013.

Free Wi-Fi trumps both free parking and complimentary breakfast when it comes to choosing a hotel for both leisure and business travel, showing that access to the online world is a necessity for modern-day travelers with over a third still looking to stay connected while on vacation. In fact, just 11 percent of global travelers said they would be willing to pay for Wi-Fi when staying in a hotel.

The global reliance on free Wi-Fi mirrors results of the 2012 Amenities Survey of North American travelers, though the percentage of travelers wishing for complimentary Wi-Fi to become standard has more than doubled.

“With an increase in airlines and airports offering free Wi-Fi, tech-savvy travelers expect the experience to continue upon arrival at their hotel,” said Taylor L. Cole, APR, travel expert for “They are using their tablets, smart phones and laptops to plan activities, stay connected to family and even order a delivery meal straight to their hotel room, so it’s no surprise they require free and fast Wi-Fi.”

The Perk of New Technology

  • Technological creature comforts of home are also high on the priority list for travelers with 23 percent choosing high-end coffee makers as their top modern in hotel room amenity.

Totally wired rooms, which are completely controlled by one remote for any need, took 20 percent of the vote. Guests also indicated they would like to enjoy that much-wanted free Wi-Fi on hotel-provided tablets for guest information, room service, and local guides (15 percent). After brewing their coffee and grabbing their loaner tablet, American travelers don’t want to cozy-up in just any old chair. According to the U.S. specific survey results, contemporary massage chairs are American’s third favorite modern amenity.

Most Appreciated Simple Amenity

  • Keeping hydrated when travelling is important to hotel guests with 43 percent choosing complimentary bottled water as the most appreciated simple amenity.

Only respondents from Taiwan, Hong Kong and Brazil rated free power adaptors above bottled water. Tabletop electrical outlets integrated into desk and desk lamps came in as the second most appreciated simple amenity in the U.S.

The Way to Hotel Guests’ Hearts Is Through Their Stomachs!

  • Free breakfast ranked as the favorite (31 percent) non-tech item global travelers want to see become standard at all hotels in 2013.
  • Happy hours, wine tastings or any other time with free food and drinks is 42 percent of global travelers’ favorite newly offered hotel service amenity, with international breakfast options coming in second (19 percent).
  • Travelers cite unlimited free food and beverages as their most (23 percent) missed comfort from home when travelling. Another 14 percent said they miss access to cooking in their kitchen the most.

Americans love our food, but we’re also constantly on the move, which is why it comes as no surprise that U.S. travelers in particular actually ranked ‘breakfast on-the-go’ as their second newly offered hotel service over international options, which took third. They were also keen on gaining use of in-room fridge without the fear of being charged for moving something over to stow leftovers or their self-purchased beverages (21 percent indicating it should be standard by 2013).

The Highs and Lows of Luxury Perks

  • 26 percent say their favorite amenity while staying at a luxury hotel is the high-end fitness center and/or spa, while designer toiletries also rank highly (21 percent).
  • While travelers enjoy their time living the highlife, the promotion of bath menus/bath butlers (26 percent) and turn down service (24 percent) as amenities simply aren’t of interest according to survey respondents.
  • More than half of respondents (54 percent) chose the complimentary use of a Rolls Royce Phantom as the “outrageous” luxury hotel amenity they’d most like to experience. The surreal car ride beat out access to a tea sommelier (9 percent), in-room mixologist (9 percent), and fragrance butler (5 percent) among other lesser desired extreme amenities.

The survey was conducted in January 2013, using a weighted average based on a sample size of more than 8,600 respondents across 28 countries/cities: Argentina, Australia, Brazil, Canada, China, Colombia, Denmark, Finland, France, Germany, Hong Kong, India, Ireland, Italy, Japan, Korea, Mexico, Netherlands, New Zealand, Norway, Russia, Singapore, Spain, Sweden, Switzerland, Taiwan, UK, USA.