Editorial Guidelines

Editorial Guidelines for InView

InView is a digital publication issued monthly by the New York Society of Association Executives (NYSAE), 322 Eighth Avenue, Suite 702, New York, NY 10001.

Association Mission Statement

The mission of the New York Society of Association Executives is to lead in advancing and serving the profession of association and not-for-profit management. Among NYSAE's key strategic thrusts are:

  • management education and skills development;
  • exchange of information and experiences among NYSAE members;
  • advocacy on behalf of associations and not-for-profit organizations in New York City and the broader New York region;
  • focus on internal operations to achieve maximum effectiveness and relevance by implementing state-of-the-art management and governance practices;
  • encourage membership from all sectors of the not-for-profit community.

Goals for InView

One of the goals of NYSAE is to publish a dynamic, must-read digital publication that meets and exceeds the needs of the association and not-for-profit executive and suppliers to the industry. InView offers valuable educational how-tos, case studies, coverage of association management issues, trends and industry news in a visually exciting format. 

Editorial Coverage of InView

InView includes news briefs, research and trend reports, and summaries of developments in the world of association and not-for-profit management.  The publication also includes information about NYSAE programs and events, member news, and books briefs, as well as short how-to-articles. In addition, we have expanded the newsletter to include links to industry articles, blogs and social media content.

Submitting Materials for InView

Materials should be submitted in electronic format (with follow up via email) using this form


InView welcomes research studies, news briefs, trend analysis of interest to association and nonprofit executives, as well as books to review, and Member News about promotions, moves to new facilities, new services or activities, special awards or kudos.

Feature articles vary in length from 600 to 1,500 words. Articles are published at the discretion of the Editor and are not guaranteed for publication in a particular issue.

All supplied links to previously written content, such as articles from other websites, blogs, etc., must include a headline, source (i.e., from ASAE, from CNN, etc.) and a short summary of the article. If you cannot provide a snippet summary, NYSAE editorial staff will create it based on the content.


Initial distribution of InView is to members of the New York Society of Association Executives, primarily chief staff executives and decision makers at professional societies, trade associations, philanthropies, and other not-for-profit organizations in the New York and Northeast regions.

Published monthly, InView is written in a style more journalistic than academic-short paragraphs and clear, jargon-free language. Association Executive does not use footnotes or endnotes. Articles accepted for publication are selected on the basis of their relevancy to NYSAE members, originality, readability, interest level, soundness, timeliness, and freshness of viewpoint. InView is not looking for scholarly reports.

What to Write About

Personal experience is perhaps the best source of article ideas. InView seeks articles that can help readers better understand association management issues. How-to articles demonstrate how you have encountered a problem, developed a solution, or corrected a mistake. Case studies illustrate a process, event, or solution and the lessons learned from the experience.

  • What kinds of programs has your organization instituted that have worked really well and why?
  • Do you have a fresh approach to an old problem?
  • Have you noticed any trends that are at work in the profession that affects the industry?
  • Has your organization developed a cost-effective solution to a problem?
  • Think about the kinds of information you need in your job. Is there an aspect of the profession that you think is important?
  • Are there ethical issues to be addressed?
  • Did a workshop or seminar help you solve a problem?

As you begin to think about your own experiences and topics for an article, you'll probably come up with a hundred ideas. From these, you can distill the most important ones and then decide what topic you want to write about. Readers are looking for tools that help them solve problems and achieve new levels of understanding about association management issues and trends in general, or a staff function in particular. If you have an idea, but don't know if it's really appropriate to a magazine article, contact the managing editor and discuss it.


InView also welcomes review of books relevant to association and not-for-profit executives, and member news about promotions moves to new facilities, new services or activities, special awards or kudos. Help NYSAE learn more about you and how we can service you better by keeping us informed about your association's or companies activities. Send us your news! InView does not publish articles that are self-promotional or that market a product or service.


All original articles should include a brief (1-2 sentence) author biographical sketch at the end of the article, which includes the author's name, title, affiliation, address, and phone number. Photos of authors are never used. InView does not pay authors for contributions.

Authors are encouraged to submit photographs and charts, graphs, or other illustration that will help readers understand the process being described, though it does not guarantee that visuals will be used with the article. Email all JPGs or PDFS of all charts, graphs, and other artwork separately; do not incorporate them in the body of the article. Include caption material in a separate document. When identifying people in a photo, name from left to right.


Editorial Procedures

All articles are reviewed for suitability. Accepted materials are then edited for grammar and to conform with InView's editorial style. All attempts are made to preserve the author's writing style, however, InView has the right to edit for style, clarity, and to fit space allotments, and to make final selection on headlines, subheads, and graphic treatment. Manuscript submission implies author agreement with NYSAE's Editorial Policies. InView asks that you incorporate the following style rules in your article.

  • Please try to keep article headlines limited to 10 words or less. Article titles are subject to change based on space.
  • When you refer to an association, corporation, or business for the first time, use its full name, followed by its acronym in parenthesis, for example: the New York Society of Association Executives (NYSAE).
  • Capitalize titles only when they precede a person's name (President John Smith, CAE), but lowercase them when they follow the name (John Smith, CAE, president). Please verify the spelling of names and check that titles are complete and accurate.
  • Use a person's full name and title in the first reference (John Smith CAE, president, New York Society of Association Executives). In subsequent references, use the last name only. InView does not use titles such as Mr., Ms., Mrs., or Dr.
  • The Certified Association Executive (CAE) is the designation Association Executive places after a name. InView does not use academic degrees and other credentials after a name (for example, M.D., Ph.D., CPA) unless it is relevant to the article.
  • Spell out the numbers one through nine; use numerals from 10 on. Use numerals for addresses and dates.
  • Do not use footnotes. Include all reference materials in the actual body of the article.
  • Include sidebars for pertinent facts or data that do not fit within the main body of the article.
  • Include only one space after a period, question mark, or other punctuation.

Copyright and Republishing

Unless you are submitting a link to a previously written article, InView requires first serial rights for submitted articles. This means the author(s) grant InView the right to publish the article for the first time. We also request permission for electronic distribution on NYSAE's website, www.nysaenet.org.


Written permission to reprint original articles published in InView must be obtained in advance from the Editor. Reprints should be used only for educational purposes, and must include a credit line clearly identifying the author and the issue of InView in which the article originally appeared. All authors of InView articles are permitted to use their respective works for educational purposes without reprint permission. This includes paper and electronic media.


The responsibility for accuracy remains with the author. The opinions and information in bylined articles in this publication are those of the authors and do not necessarily reflect those of the Editor and other Officers and Board of Directors of the New York Society of Association Executives.

For other questions about article submissions, contact the editor, Denman Wall, at dwall@dolcimanagement.com