Leadership Letter - James Brannigan December 2022

Dear members,

In July, the NYSAE Board of Directors met to develop a three-year strategic plan. The board looked at where NYSAE was and what we want the organization’s position in the marketplace to be. The board established five measurable objectives:

  • Member Services: Grow individual membership by 100% with a particular focus on engaging young professionals, as well as grow organizational memberships to 50 by 2025.
  • Education: Produce one training module per career stage of high-quality educational ‎opportunities and resources for association professionals at early career, mid-‎career, and c-level suite stage by 2025‎
  • Financial: Explore three new revenue streams by 2025 to diversify revenue beyond MeetNY and to expand MeetNY to an all-day program by offering an educational component in the morning, followed by the trade show and entertainment.
  • Improvement: Over three years, conduct a branding exercise to ensure relevance of brand and ‎mission in year one, followed by investment in innovative, focused, and effective ‎communication methodologies.

Over the next three years, members will see several improvements, including a new NYSAE website with improved functionality and navigation, a more streamlined and comprehensive approach to how we communicate with you, more educational offerings and networking opportunities to better support you and your organization, and the launch of our Racial & Social Justice Council.

When looking at these objectives we are prioritizing engagement with the membership and larger tri-state community first and foremost. In 2023 we’ll be re-introducing our Engagement Lounge series with facilitated in-person discussion groups, education programs organized by the Racial & Social Justice Council, and a new annual partner program for our supplier partners.

This time will also be spent laying the groundwork for major projects involving the expansion of Meet NY 2024 and the development of our new website. Part of the website work will consist of reviewing, refreshing, and developing new content for the NYSAE website. Our goal is to make the website a constant resource for association executives.

We won't be able to accomplish these things without your support. Please consider volunteering as we move these efforts forward.

James Brannigan

NYSAE Executive Director