August 2015

In the August issue of InView we look towards our future NYSAE NextGen Leaders.
NYSAE InView August 2015

The New Rules of Marketing and
How To Use Them to Your Advantage

Marketing has undergone massive changes since the first banner ad and online diary (now called a blog) in 1994, the beginning of search engine marketing in 1998, the rise of social media platforms circa 2003, and the initial mobile marketing efforts following the launch of smartphones in 2007.



Next Generation Discussion Focus of NYSAE
Board and Committee Meetings

To better engage, serve, and support young professionals—association and nonprofit executives and suppliers to our industry who are under age 35—NYSAE’s Board of Directors established a Next Generation Task Group.



Increasing Member Retention Using Integrated Automation*

It's time to focus on the next generation of membership management—an emphasis on efficiency and automation for your members and communities.



Are You A Next Generation Leader?

You are invited to attend a fun and informative morning with the NextGen Leadership Group, a new network of high-performing, young professionals like you, who work for an association, professional society, or charitable organization in and around New York City.



Risky Business: Six Tips Helping Professionals Take Leaps of Faith

T.S. Eliot famously said "Only those who will risk going too far can possibly find out how far it is possible to go." This could not ring more true in associations and nonprofits, with risk often propelling executives and their organizations to new heights.



Redefining Leadership Success in A Digital Age

Arianna Huffington is on a mission to redefine leadership and success. The Chair, President, and Editor-in-Chief of the Huffington Post, spoke on From Politics to the Board Room: Fearless Leadership at Kellen’s Associations: 2020 and Beyond conference, about when her views of success began to change.



Join NYSAE’s Social Networking Communities!

NYSAE sees building a stronger community through various forms of networking as key in this fast-paced era of communications that we live.



Member News

Michael Cummings, Tate/Cummings, and Vice Chair of ASAE’s Communication Section Council, co-presented a session on the evolving role of the communications professional during ASAE's MMC Conference....

Bryan Harrison, PMP, QAS, CSC, Senior Manager of Networks, Specialty Equipment Market Association, and NYSAE’s 2015 Outstanding Program Development Awardee, who was selected to participate in ASAE’s NextGen Association Summit....

Did you miss the Better Business Bureau of Metropolitan New York, Long Island, and the Mid-Hudson webinar on Nonprofit Financial Reporting: Understanding Important New Changes Proposed by FASB....



Book Beat

Engaging Change (©2015, Kogan Page), by Mark Wilcox and Mark Jenkins, goes behind the scenes of change management to help you understand why some practices work, and why others don't....

You Are What You Tweet: Harness the Power of Twitter to Create a Happier, Healthier Life (©2015, Star Stone Press), by Germany Kent, shows how Twitter can be harnesses to identify goals, manage relationships, and deepen ties to community....



Kalahari Resorts and Conventions
The Gideon Putnam
Join NYSAE Membership

Save the Dates

NYSAE NextGen Leadership Group
Sep. 11, 2015
8:30 AM - 10:00 AM


Fall Open House Reception
Sep. 24, 2015
5:30 PM - 8:00 PM




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