March 2016

March 2016

Younger Members Don’t Have To Be Elusive;
They Can Be Your Best Members

There are many associations that say the average age of their members is in the late 40s. For some associations, members in their 40s seem like kids and their average age of membership is more like 58. For a few associations, the average age of the professionals in the industry or the profession is increasing, but for the rest of us, membership is not attractive enough to young professionals. Why?...

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NYSAE Membership Summit

Women Executives Help Boards Move Beyond Male, Pale, and Stale

An association's or nonprofit's board is not about its agenda. Sometimes, it's not even about the mission of the organization. Sometimes it's really about the people around the table...

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NYSAE Membership Summit

Copyright and Trademark Tips for Associations and Nonprofits

Whether it is protecting your own intellectual property or avoiding the infringing of others', copyright and trademark law should play an important role in the typical activities of every association and nonprofit...

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Should Members Have a Say in Employee Pay?

Today's consumers expect (no, demand) an extraordinary service experience. Providing it is no longer optional. With a hypercompetitive global economy spawning endless options for consumers (members)—who, not incidentally, come to the table pre-armed with reams of Internet research—players who can't continuously up the delight ante might as well hang it up now...

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Storytelling for Associations and Nonprofits

How do you get donors or members excited about and motivated to support your organization above all others? Stories can change people’s perspective; they can inspire them to think and take action...

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10 Mistakes Job Seekers Make And How To Avoid Them

Many people make significant job search mistakes and never even realize it. These blunders are easy to make ... and they can end up costing you thousands of dollars. Here are the top 10 mistakes and how to avoid them...

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Member News

Richard T. Anderson will step down at the end of 2016 after 22 years as President of the New York Building Congress...

Eric Hertz, MS, CAE, is the President at the Center for Retail Real Estate, a comprehensive learning and development resource for the retailing and shopping center industry...

Robin Hickey, MBA, Assistant Vice President, Financial Planning, New York City Economic Development Corporation, recently earned her Masters in Business Administration from Baruch College...

It’s tax season, and right on cue a dramatic spike in reports of scams involving imposter IRS and U.S. Department of Treasury officials have been observed, reports Claire Rosenzweig, CAE, President and CEO of the Better Business Bureau Serving Metro New York...

Diana Voto, Senior Sales Manager, Disney Resort Destinations, reports that Walt Disney World® Resort changed the name of Downtown Disney to Disney Springs as part of the ongoing transformation of the shopping, dining, and entertainment district...

Welcome New Members

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Book Beat

Marketing Communications: Offline and Online Integration, Engagement and Analytics (©2016, Kogan Page), by PR Smith and Ze Zook, provides a comprehensive overview of every aspect of marketing communications, from social media, advertising, public relations and sponsorship to direct selling and merchandizing...

Advancing Innovation: Galvanizing, Enabling & Measuring for Innovation Value! (©2015, Institute of Management Accountants), by Patrick Stroh is a how-to guide for fostering innovation in your association...

Whether you’re a new philanthropist, a member of a charity’s Board of Directors, or just getting started as a volunteer, Successful Philanthropy (©2016, Hatherleigh Press), by Jean Shafiroff, offers practical guidance to take part in building a better world...

While some people embrace the “R” word, others are uncomfortable with it. Regardless, we are all are interested in how it will impact us. THE RETIREMENT BOOM: An All Inclusive Guide to Money, Life, and Health in Your Next Chapter (©2015, Career Press), by Catherine Allen, Nancy Bearg, Rita Foley, and Jaye Smith, includes tips, tricks, and techniques, as well as great stories compiled from more than 300 interviews...

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