Golf, the most popular sport in business, saw a decrease in participation rates for the GenY (18 to 34) demographic (13% decrease in 2013). Activities like Yoga & Running have seen a dramatic increase (20%+).
Cost to run: $50 running shoes.
Cost to practice Yoga: $20 mat
Cost to golf: $300 - $400 for an entry set of clubs, $60 for a pair of golf shoes, an average of $52 for 18 holes at a municipal golf course or an annual golf club membership which typically runs in the four figure sum (private course).
Underemployment/Unemployment? Genuine Disinterest? Appealing Alternatives?
Source: Wall Street Journal, The Motely Fool, Fox Business News
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Bryan Harrison
Speciality Equipment Market Association (SEMA)
Sr. Manager of Networks
Diamond Bar CA
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