NYSAE Engagement Lounge: Communicating Effectively during Turbulent Times

When:  May 1, 2020 from 11:00 AM to 12:00 PM (ET)

Location: Zoom Meeting (link to Zoom meeting emailed in confirmation)
CAE Credits Available: 1 hour

Marketing and communicating your message during a crisis requires finesse and the ability to quickly pivot and even create new messaging and ways to deliver it. Attendees will share their communications experiences and best practices on some of these issues:

  • How has your association’s communications plan changed? Has this COVID-19 crisis changed your internal vs. external communications?
  • Are there new audiences to consider?
  • With rapidly changing information, how does one weed through the information? What is the best way to disseminate it?
  • Did you have a crisis communications plan to turn to? If so, how has it helped? If not, how have you altered your communications?
  • What roles have trust, emotional intelligence, truth-telling, confidentiality played in your communications during this crisis? Any roadblocks?
  • Do you have any stories or quotes from famous people that are helping to guide your teams or your communications during this period?

Who should attend? Senior executives and those responsible for internal and external communications strategy, social media channels and membership marketing. We will have a lot of experts in the #ZoomRoom!