Membership Summit

When:  Jan 27, 2016 from 08:30 AM to 12:00 PM (ET)
Membership Summit, Strategies You Need. The Experts You Want To Hear From...


Sponsored by

The Strategies You Need.
The Experts You Want To Hear From!

Hear directly from local and national nonprofit/association membership, volunteer and donor focused experts as they share their most productive tactics and real-world case studies with you. We’ll address the biggest challenges you’re facing with time-proven methodology, useful tips, and strategies for small, medium and large size organizations so you can use them immediately afterwards.

Questions? We’ll get YOU the answers!
After you register email your membership challenge to by Friday, 1/22. Our panelists will discuss best solutions to your dilemma and incorporate their responses into their presentations.

SESSION 1 9:00 AM - 10:00 AM

What You Need to Know to Grow and Engage Your Young Membership

You’re probably watching the average age of the members in your organization increase year after year. In fact, we’ve all noticed more and more white hair at conferences… which is disconcerting when we think about the future of our organizations and ask these questions:

  • Why are young professionals choosing not to join?
  • Where are we going to find our future members, contributors and volunteers?
  • What can you do to engage and retain the young members that you have?

Young members bring in new ideas, different “best practices”, and a fresh outlook. But, how do we attract these younger members? Our membership expert will share her proven & easy-to-implement 3-step process for attracting new members to our associations. This process, adapted from IDEO’s famed innovation method, feeds strategy, innovation and marketing. As an attendee, you’ll hear a thorough discussion surrounding not only how to attract new members, but also how to engage these younger members who will be our association's future leaders.

How you’ll benefit:

  • Pick up a 3-step process for attracting & engaging new / younger members
  • Learn how to harness the power of IDEO’s methodology for other organizational issues
  • Gain proven strategies to adapt this process to your association

Amanda Kaiser
Chief Path Finder
Member Informed Strategy, Innovation and Marketing
Kaiser Insights LLC

SESSION 2 10:00 AM - 11:00 AM

Unraveling the Retention Puzzle: Simple Strategies that get Big Results

As association professionals, we’re all aware that we should retain the members, volunteers and donors we have. However, retention is a constant challenge, and often overlooked as an important membership strategy. We know that many of you are struggling with these questions:

  • Once you have good members, how do you keep them?
  • How to you avoid a membership slump before one happens in your organization?

We’ll address these challenges by sharing real case studies with successful program strategies with you. The goal is provide you with simple retention strategies you can use right away in your association.

How you’ll benefit:

  • Learn the 5 key retention strategies every membership professional must know
  • Gain a better understanding of the “how’s” and “why’s” of membership retention
  • Pick up proven strategies from real-world nonprofit association retention campaigns

Bill Schankel, CAE
Executive Director, Association of IT Professionals, Account Executive
Association Headquarters

SESSION 3 11:00 AM - 12:00 PM

Are You Listening? Your Database Has A Lot To Say… If You Know How/Where To Look For It!

In today’s rapidly changing environment, it’s getting harder and harder to determine which activities actually get results. From tracking your new member outreach to identifying the best prospects in your database, you have a great deal of information at your fingertips. However, wading through it, and more importantly, interpreting what it all means, can be a frustrating experience.

  • Do you know the keys to truly understand what your membership is doing?
  • Are you looking at the most important (simple) statistics your database can produce to truly understand what’s happening?

We will give you 7 best strategies to help identify and recruit your best prospects… all while saving time and money. You’ll hear directly from a panel of seasoned data/membership/marketing experts, as they provide you with templates and talk through key metrics you need to follow in your association.

How you’ll benefit:

  • Walk away with sample reports, templates and more to help understand & increase your membership
  • Pick up the 7 must know “big data” strategies
  • Learn best practices tips that have been proven to save you both time and money

Robert Spangler
Senior Managing Director, Marketing & IT
New Jersey State Bar Association

Additional speakers will be announced, so be sure to check back often for updates!

call (212) 206-8230

Cancellation policy:
A 50% refund will be issued on written request received no later than
5:00 PM January 20th, 2016.



8:30 AM
Registration & Continental Breakfast

9:00 AM - 12:00 PM
Education Program:

12:00 PM - 12:30 PM
Luncheon Reception

12:30 PM - 2:00 PM


Keynote Speaker

Mark Levin, CAE, CSP
President B.A.I. Inc. & Executive Vice President
Chain Link Fence Manufacturers Association

"Managing The Membership Experience"

Using MembershipMappingTM to engage members and give them the experience they want and value.

Attendees qualify for a chance for a free copy of "Managing the Membership Experience" the new book from Mark Levin and Sue Froggatt.



American Management Association (AMA)
Executive Conference Center, 1601 Broadway 8th Floor
(corner of 48th St.) NYC


Registration Fee:

Full Program Luncheon Included
Members: $145 ea.
Addl Members: $99 ea.(from same Organization)

Next Gen Members: $99 ea.

Non-Members: $195 ea.
Addl Non-Members: $125 ea.(from same Organization)

Luncheon Only:
Members: $65 ea.
Non-Members: $95 ea.
Next Gen Members: $45 ea.

Education Program Only:
Members: $75 ea.
Non-Members: $95 ea.

or call
(212) 206-8230


As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 4 credits toward your CAE application or renewal professional development requirements.


American Management Association (AMA)
1601 Broadway 8th Floor
(corner of 48th St.)