February 2013

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Grow Your Association in 2013

“2013 is a great membership year for your organization,” assured Mark Levin, CAE, CSP, speaker at NYSAE’s January luncheon. Combining the best ideas from NYSAE’s morning Membership Institute with his own award-winning ideas, Levin provided a checklist of 10 things you need to do to get and keep members.
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Featured Articles

Growing Membership in a Digital Age

Nothing stirs membership growth more than putting yourself on center stage during a gut-wrenching national debate (witness the recent growth in NRA membership following the Newton tragedy) said Steve Wolfe, membership consultant, and moderator of NYSAE’s January Membership Institute. Most associations, however, are dealing with a double threat—a sluggish economy and competition from the Internet, which provides community (Facebook/Twitter/LinkedIn) and immediate access to professional and industry information that was once only the purview of associations.
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Data Are Transforming Philanthropy and the Social Economy

A GrantCraft publication, Philanthropy and the Social Economy: Blueprint 2013, written by philanthropy scholar Lucy Bernholz, captures the changing landscape of what it means to use private resources for the public good. No longer the purview of foundations and nonprofits alone, philanthropy is now defined by an array of increasingly diverse activities, such as impact investing, social businesses, peer networks, and crowdfunding. The Blueprint outlines how these and other innovations are transforming the social economy.
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It’s Awards Season; Nominate Someone Today!

An important aspect to the growth and development of any profession is the recognition of the outstanding accomplishments of individuals and organizations within it, and the encouragement of those who seek to achieve excellence. NYSAE’s comprehensive awards program does just that—recognizes the best of the best.
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Selling Strategy for Association Executives

How is the line, “membership is priceless” working for you these days in recruiting new members? Not so well, you say? The heyday of trade associations and professional societies recruiting members under the pretense of nebulous value propositions has gone the way of IBM Selectric typewriters.

Stakeholders in your industry really do want to join your membership organization—even though they don’t realize it. They must, however, first understand what’s in it for them. They must see the possibility of a real and honest return on investment (ROI) for their time and treasure.
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Succession Planning: This Won’t Hurt You a Bit

People seem to have the same reaction to succession planning as they do to writing their wills. If you have no will, you can’t really die, the magical thinking goes. Similarly, executive directors imagine that if they avoid succession planning, no upstart underling can push them aside or show them up.

Of course, there is no correlation between eternal life and having a will, just as a succession plan does not guarantee that anyone will be promoted or someone else will lose a job. What a succession plan does is provide an association with some concrete information to help build individual and organizational capacity.
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ASAE Launches Applications for 2013–2015 DELP Class

ASAE has opened the call for candidates for the 2013–2015 class of the Diversity Executive Leadership Program (DELP). Deadline to apply is Friday, March 15. DELP is an accelerated leadership program of education and volunteer service in the association community. The Detroit Metro Convention and Visitors Bureau is the exclusive sponsor of DELP.
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Key Nonprofit Sector Trends to Watch in 2013

Blackbaud recently shared trends that will have the biggest impact on the nonprofit sector in 2013: charitable giving is not likely to grow much; a revaluing of the nonprofit sector will occur; technology will play an increasingly important role for both organizations and supporters; and the world will continue to shrink as philanthropic borders broaden.
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What Attendees Want from Trade Exhibitions

The Center for Exhibition Industry Research (CEIR) issued a new report, What Attendees Want from Trade Exhibitions. Results profiled in this report come from a new study that was originally conducted 10 years ago. It provides valuable up-to-date insights into what attendees are looking to achieve when they visit business-to-business exhibitions. Key findings include:
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Member News

Two NYSAE members are among the 144 who recently received their Certified Association Executive (CAE) designation from ASAE. Congratulations to Gregory A. Jones, MSW, SPHR, CAE, senior director of operations, American Montessori Society, and Rhonda M. Payne, CAE, director professional certification, International Council of Shopping Centers.

Dennis Anthony (D.A.) Abrams, CAE, chief diversity & inclusion officer with the United States Tennis Association, was featured in an “Execs of the Future” article in ASAE’s Associations Now.

Eric Hertz, CAE, has joined the International Council of Shopping Centers (ICSC) as staff vice president/director of education.

Nicole Millman-Falk, CAE, Millman-Falk Communications, LLC, has been retained by Apogee Publications to serve as the editor of LA Green Business Quarterly.

The Broadmoor, Colorado Springs, announced will open The Ranch at Emerald Valley in August 2013.

ConventionPlanit.com has partnered with Columbia Books & Information Services to offer new marketing options for meetings industry suppliers to reach meeting professionals.

Marriott International has been recognized by the National Association for Female Executives (NAFE) as one of the Top 50 Companies For Women in 2013.                                                        
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Book Beat

  • The Complete Idiot’s Guide to Parliamentary Procedure Fast-Track (©2012, Alpha Books), by Jim Slaughter, PRP, CPP-T, JD, is a short, to-the-point book that focuses on smaller meetings, including board and executive committees, and provides details on the most used motions and general advice for shortening meetings
  • is shift seemed pragmatic, it has led to a significant number of problems between management and employees in the. The Missing Human Factor: How To Help Employees Work For You Or With You (©2012, Efficient Energy USA), by Fillippo Galluppi, addresses the benefits of a renewed commitment to evaluating employees beyond numbers, quotes, and sales goals.
  • Measuring the Networked Nonprofit: Using Data to Change the World (©2012, Jossey-Bass), by Beth Kanter and Katie Paine helps nonprofit leaders better determine our impact.
  • The Spirit of Kaizen: Creating Lasting Excellence One Small Step at a Time (©2012, McGraw Hill), by Robert Maurer, PhD, explains the principles of kaizen, a Japanese word that literally means “good change.
  • In The 2020 Workplace (©2010 Harper Collins), by Jeanne C. Meister and Karie Willyerd offer a practical game plan companies can use to attract and keep these employees, and, in doing so, transform their organizations; achieve compelling business results, such as increased innovation and improved customer connectedness; and compete more effectively in the global marketplace.

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2013 Issue

Upcoming Events

February 28th
Meet NY
Hosted Buyer Event

March 21th
5:00 PM - 7:30 PM
Rites of Spring
Cocktail Reception
American Heart Association