March 2011


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Issue: March, 2011





Issue: March 2011

Using Social Media to Promote Associations: It’s All Good; Or Is It?
On March 2, attendees at NYSAE’s annual Meet NY program learned both the good and bad sides of using social media to promote their associations and programs. Jim Spellos, president of Meeting U, shared with the group the hottest technology applications and how associations can use them to their advantage. Then Barbara Dunn, an association law attorney and partner with Howe & Hutton, Ltd., shared the potential dangers in using such technology and how associations can minimize or eliminate the risk of liability. Following is a summary of each speaker’s perspectives, tips and best practices.
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NYSAE Law Shared Interest Group Launched; Beware NYPMIFA
In the last quarter of 2010, NYSAE formed a new shared interest group, the Law SIG. Limited primarily to C-suite executives of tax-exempt organizations and lawyers serving the NYSAE membership, the Law SIG has been developing a presence on the NYSAE website, including discussions of legal issues and the posting of legal information useful to senior executives in the tax-exempt organization community. The Law SIG also held its first two quarterly luncheons.
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Tax Strategies To Enhance Charitable Fundraising
In the past few years, the United States has experienced one of its most challenging economic downturns. Charities have found themselves among the hardest hit. Yet new legislation and low interest rates mean that charities can take advantage of highly favorable tax strategies for donors. By staying ahead of tax law changes and educating their donors about tax saving techniques, charities can create a win-win scenario for the donor and the charity. Here are four potential donor tax strategies charitable organizations might consider to help enhance fundraising efforts in 2011.
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The Seven Deadly Sins of Web Design
Imagine a mall with two shops that sell nearly identical merchandise, for nearly identical prices. Both shops are conveniently located in the same area, clean, brightly lit and well stocked. But while the sales associates in one store are always friendly, knowledgeable and eager to help, the salespeople in the other store are consistently rude, lazy and uninformed. Which store would you think the people would be most likely to frequent? Guess what? It’s the same for Internet users and association websites.
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Search Engine Optimization Basics for Associations
Nice website. Shame I didn’t find it when I did research on your association’s industry. Associations are natural thought leaders and like to be known as the go-to expert for their niche. However when I ask web users, “How do you research something related to your work?” their answer is almost always “Google.” Not, “I visit my association’s website.”
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ASAE To Highlight Importance of Associations in Power of A Week
To highlight the numerous ways associations are improving the economy and society, ASAE will be holding its inaugural The Power of A Week, a week dedicated to different aspects of The Power of A campaign. The highlight of the week, ASAE’s annual legislative Fly-in, this year will be accompanied by other events to show how associations are driving the economy and society. This new effort, which will take place March 28-April 1, will explore different elements of The Power of A campaign and allow participation from across the country.
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New Report Urges Re-Thinking One-Size-Fits-All Approach To Nonprofit Evaluations
In a recently released white paper, Public/Private Ventures calls for a comprehensive new approach to evaluating the effectiveness of nonprofit initiatives. In Priorities for a New Decade: Making (More) Social Programs Work (Better), P/PV rejects the rigid, one-size-fits-all model that focuses narrowly on determining a program’s success or failure. ...(read more)

Membership + Data: How your Association Management Software Can Improve Retention and Recruitment
Membership management is a game of recruitment and retention, of casting the net and trying to keep the catch, and like any good game, it requires strategy. The key to effective strategic member marketing is to be aware of the data stored in your Association Management Software (AMS) and the ways that data can be harnessed to focus your efforts and get results.
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Study Shows Americans Plan to Give More to Charity in 2011
For the first time since the recession began, Americans say that in 2011 they are more likely to increase their giving to charity than decrease their charitable support, according to the annual Dunham+Company New Year’s Philanthropy Survey conducted by Wilson Research Strategies.
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2011 MeetNY a Resounding Success!!! 

NYSAE MeetNY 2011
NYSAE held a sold-out Third Annual Meet NY hosted buyer event at the Hard Rock Café in Times Square, sponsored by the Hawaii Convention Center. Meet NY is the only event of its kind in the association community. The program included cutting-edge seminars, followed by a reception and exposition, and then Broadway show. Pictured from left to right: Joel A. Dolci, CAE, NYSAE president & CEO; Anna Stankey, director, Association Sales, Fairmont Orchid; Laurie Ihara, director of Group Sales, Starwood Hotels and Resorts Waikiki; Lee Conching, associate director of sales, Hawaii Convention Center; Robin Ide, director of sales, Turtle Bay Resort; Brian Reaver (back row), regional director of accounts, Northeast, Hawaii Convention Center; Claire Rosenzweig, NYSAE Chair of the Board, and president and CEO, Better Business Bureau of Metropolitan New York; Kathy Dolci, NYSAE director of operations; Robert Korin, (back row) Eastern Region senior sales manager, Hilton Waikoloa Village; and Epooni Perkins, director of sales, Hilton Hawaiian Village.