October 2012

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Upcomming NYSAE Programs

NYSAE Finance & Management Institute and October Luncheon
Specially designed for CEOs, CFOs, senior management as well as association and not-for-profit board members, NYSAE’s Finance & Management Institute will focus on the changing regulatory and economic environment. To be held Wednesday, October 17, sessions will focus on Health Care Reform, the State of Nonprofit Governance, and Managing Income for a Better Outcome: What Should Nonprofits Do in an Era of Diminishing Returns.

Among the featured speakers are: Kate Ulrich Saracene, counsel, Nixon Peabody LLP; Barry Melancon, president & CEO, AICPA; Michael Cooney, partner, Nixon Peabody LLP; Claire Rosenzweig, CAE, president & CEO, New York Better Business Bureau; Tony Marek, CFA, CPA, CFP®, investment strategist, BlackRock Asset Management; Amish Mehta, principal and director of not-for-profit services, Friedman LLP; and David P. Murphy, senior vice president–investments, UBS Financial Services, Inc.

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Featured Articles

Knockin’ on Your Association’s Door:
What You Need to Know about Membership Restrictions and the Antitrust Laws

Groucho Marx famously said, “I don’t care to belong to any club that will have me as a member.” (He also reportedly said: “Quote me as saying I was misquoted.”) Associations frequently take this sentiment to heart by establishing membership restrictions and other limits on access to association services or events. These restrictions come in many shapes and sizes—limiting membership to a specific trade, profession, or market function; imposing geographic limitations; or requiring professional certification, state or federal licensure, or adherence to a code of ethics, to name just a few.
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Board/Staff Relationships Going Through Significant Changes

The governing board/management relationship has evolved fairly dramatically over the past few years, according to Jerald Jacobs, Esq., partner, Pillsbury Winthrop Shaw Pitman, LLP. “There is no perfect relationship between management and nonprofit leadership,” said Jacobs. “It is something to strive for, but we will probably never achieve.” Jacobs, the featured speaker at NYSAE’s September luncheon, gave a legal eye towards the changing relationship between staff and volunteer boards.
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The Anatomy of a Social Media Strategy

Tweets. Hashtags. Likes. Pins. Follows. Friends. Blogs. Checking in. Going viral. It’s enough to make any marketer’s head spin when they think about the 24/7 world of online marketing. Social media is still relatively new, and even after learning the new technology, it can be very time consuming.

Like for-profit companies, many associations have already dabbled in social media. They have learned that there are many benefits to utilizing social media, including the ability to talk directly with members in real time, share content and announcements quickly, easily and cost effectively, and build strong relationships. But at the same time, they’ve found that jumping in without a solid strategy can cause their social media accounts to flounder or even be left dormant when the initial energy fades.
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Court Upholds Obama Ban on Lobbyists

On September 26, a federal judge upheld a three-year-old Obama administration ban on lobbyists serving on federal advisory panels. U.S. District Judge Amy Berman Jackson dismissed a lawsuit brought by six lobbyists who argued that were being denied a “valuable government benefit” simply because they had exercised their First Amendment rights to petition the government. Berman ruled that serving on a federal advisory board is not a legal entitlement.
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Understanding and Navigating a Low-Growth Environment

As we move deeper into the year, investors remain conflicted. They see improvements in the economy and the markets, but still struggle with anxieties about how easily this progress could be reversed. How then can you try both to preserve your wealth and take advantage of the opportunities that will likely arise? Following is an outline of a personal viewpoint on the markets and insights into providing some answers to those questions.

The overall increase in online giving is largely attributable to a jump from 44 percent in 2010 to 58 percent in 2012 among the Baby Boomer generation (people born between 1946 and 1964). In other words, the survey indicates that the raw number of Boomers giving online has increased by almost one-third in the last two years.
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Great Leaders Are Positively Infectious

A business simulation experiment at Yale University gave two groups of people the assignment of deciding how much of a bonus to give each employee from a set fund of money. Each person in the group was to get as large a bonus as possible for certain employees, while being fair to the entire employee population. In one group, the conflicting agendas led to stress and tension, while in the second group, everyone ended up feeling good about the result. The difference in emotional response was created by plants—actors who had been secretly assigned to manipulate people’s feelings about the project. In the first group, the actor was negative and downbeat, and in the second, positive and upbeat. The emotional tone of the meetings followed the lead of each actor, although none of the group members understood how or why those particular feelings had emerged.
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NYSAE Membership Provides a Daily Dose of C
Join By October 31 and Enjoy Special Two For Price of One

A grade of 100 means you have mastered the subject—a perfect score when you were in school.

Why do I participate in NYSAE? For my daily dose of C. Not vitamin C (thought I think that’s important too). NYSAE provides:

  • Contacts: There’s great value in exchanging ideas with other professionals in the local not for profit/association community. My NYSAE contacts were also invaluable to me in a job search a few years ago.
  • Community: I feel at home within NYSAE. I know I can call on other members, and have made friendships in this circle as well.
  • Content: I’ve gained a lot of information and insights from NYSAE speakers and from the table discussions at the programs. The Non-Dues Revenue Institute last March, and the Marketing/Communications SIG series were particularly valuable.

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Member News

Associated Luxury Hotels International (ALHI)
has published its 2012-2013 ALHI Global Sales Guide To Meeting Facilities.

The Saratoga Convention & Tourism Bureau is one of 84 domestic CVBs to win Meetings & Conventions magazine’s 2012 Gold Service Award.

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Book Beat

  • Tailoring communications to each of the four adult generations (Traditionalists, Boomers, GenXers, and Millennials) will help nonprofits to engage and raise funds for years to come
  • 101 Social Media Tactics for Nonprofits (©2012, John Wiley & Sons), by Melanie Mathos and Chad Norman, is not a book about social media strategy but rather features actionable tactics that anyone managing or supporting a social media program for nonprofits can start using.
  • A Fundraising Guide for Nonprofit Board Members (©2012, John Wiley & Sons), by Julia Ingraham Walker and its companion website maintains that raising money in an increasingly competitive environment requires tapping the energy and enthusiasm of every one of your nonprofit’s board members.

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2012 Issue

Upcoming Events

October 17th
8:00 AM - 12:00 PM
Finance & Management Institute

8:00 AM - 12:00 PM
Monthly Luncheon