September 2012

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ASAE Sets Example by Offsetting
Carbon Footprint at Annual Meeting & Exposition

For the first time, ASAE is partnering with American Forests to plant a tree for every person who attended the 2012 ASAE Annual Meeting & Exposition, August 11-14. This effort, part of American Forests’ new Meeting ReLeaf program, will offset the carbon footprint of the meeting and augment ASAE’s broader sustainability efforts. All the trees will be planted in Texas in honor of the host state for this year’s annual meeting.

“In the past five years, ASAE has made major strides in our efforts to make conferences and events more environmentally friendly and socially beneficial,” says John H. Graham IV, CAE, ASAE president and CEO. “Our collaboration with American Forests provides us with a great opportunity to help the local climate by planting trees and reducing our carbon footprint. I urge other associations to consider ways they can reduce their carbon emissions when possible.”>
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Featured Articles

What Matters To Millennial Meeting Attendees

A new report commissioned by the PCMA Education Foundation delves into meetings, events and conventions from the perspective of the millennial generation to identify key motivations and challenges in engaging this emerging audience.

What the Millennial Generation Prefers in Their Meetings, Conventions and Events is based on the findings of the largest survey conducted of its kind. More than 2,000 respondents ages 18–30 participated in the study, which was led by a team of hospitality and human sciences experts: George Fenich, PhD, East Carolina University; Sheila Scott-Halsell, PhD, Oklahoma State University; and Godwin-Charles Ogbeide, PhD, University of Arkansas.
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Smart Member Recruitment: Use Evangelists

For effective member recruitment, highly engaged and long-term retained members are your first, best hope. Who more than these members are qualified to sing the praises of the value your membership organization delivers to members? These members could easily be converted to member recruitment evangelists. Since these members can also access their (non-member) colleagues far easier than can professional headquarter staff, why not make the most of what you’ve got?
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Are You Leading from a Place of Fear?
Sixteen Signs You May Be Practicing Cowardly Leadership

It’s a tricky time to be a leader. With the economy so unforgiving right now, making smart business decisions is critical. That’s true not just in terms of strategy (whether to change your product mix or move into a new marketplace) but also relationships (whether to fire the toxic high performer or address a conflict head-on). All actions have consequences. So does lack of action. And with the margin for error so slim, you want to make sure you’re thinking as coolly and clearly as possible.
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ASAE and Wiley Partner to Publish New Series for Nonprofit Professionals

Jossey-Bass, an imprint of John Wiley & Sons announced a publishing partnership with ASAE (American Society of Association Executives) to publish a series of three to five co-branded books annually, the first of which will publish in early 2013.

The primary focus will be on professional handbooks designed to help a wide spectrum of association and nonprofit professionals work more effectively and advance their organizations. The handbooks will also be available as an e-book on all major e-readers. Both organizations will continue to publish other offerings under their own imprints. Jossey-Bass will also distribute some titles published by ASAE’s Association Management Press.
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Number of Online Donors Jumps to Nearly 60 Percentt

The number of donors giving online has jumped to nearly 60 percent, according to a recent national study of online giving commissioned by Dunham+Company, an international marketing and fundraising firm.

According to the study, the percentage of donors who say they have given online has increased from 48 percent in 2010 to 57 percent in 2012.

The overall increase in online giving is largely attributable to a jump from 44 percent in 2010 to 58 percent in 2012 among the Baby Boomer generation (people born between 1946 and 1964). In other words, the survey indicates that the raw number of Boomers giving online has increased by almost one-third in the last two years.
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Animals Rule Facebook’s Nonprofit Kingdom

A new study measuring Facebook trends among various nonprofits (including the Planned Parenthood Federation of America, AARP, US Fund for UNICEF, and the Humane Society of the United States) reveals that animals are at the top of the food chain among Facebook’s nonprofit fan pages. Overall, Facebook audience growth among nonprofits soared 70 percent last year, but nonprofits in the wildlife and animal welfare sector reported on average that they had 129 percent more fans by the end of 2011 than the beginning.
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Can Your Association Score 100?

A grade of 100 means you have mastered the subject—a perfect score when you were in school.

In an association, the daily tasks require doing a lot of things good but not having enough time to master every responsibility. Association management is a mix of administration, risk management, technology, public relations, governance, strategic thinking, customer service, and more. The organization should be operated as efficiently as any commercial business.
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Member News

Michelle Nicoletti and the Hyatt Hotels are the recipients of the New York Chapter of the Professional Convention Management Association’s (NYPCMA) Second Annual Outstanding Partner Award.
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Book Beat

  • Tailoring communications to each of the four adult generations (Traditionalists, Boomers, GenXers, and Millennials) will help nonprofits to engage and raise funds for years to come
  • 101 Social Media Tactics for Nonprofits (©2012, John Wiley & Sons), by Melanie Mathos and Chad Norman, is not a book about social media strategy but rather features actionable tactics that anyone managing or supporting a social media program for nonprofits can start using.
  • A Fundraising Guide for Nonprofit Board Members (©2012, John Wiley & Sons), by Julia Ingraham Walker and its companion website maintains that raising money in an increasingly competitive environment requires tapping the energy and enthusiasm of every one of your nonprofit’s board members.

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2012 Issue

Upcoming Events

September 19th
11:30 AM - 2:00 PM

Kick Off The Fall Season
Monthly Luncheon