Book Beat

In Knowing Y: Engage the Next Generation Now

By 2015, Generation Y will overtake the Baby Boomer population in the workforce, which will impact the economy and the association community. How can associations attract Generation Y as members, leaders, and/or employees? In Knowing Y: Engage the Next Generation Now, (©2014, Association Management Press), author Sarah Sladek provides advice on how to engage Generation Y, and she also offers insight on the impending economic revolution and how this generation will wield tremendous influence on society and why associations need to incorporate them into their organizations. The book describes how Generation Y has been shaped by different influences that have impacted their value systems and how they communicate, purchase, and connect differently than previous generations. It also includes the social science of why Generation Y is different, why you need this generation to survive, and exactly how to engage them in the workforce, advocacy, events, and membership. Case studies of how organizations are incorporating strategies to reach out to Generation Y are presented

The 7 Master Moves of Success

One of the most common clichés about success—that it is a journey, not a destination—has concealed one if its most defining qualities. Success really is a dynamic and ever-moving process. It is about making the right moves at the right time, according to Jag Shoker, author of The 7 Master Moves of Success (©2014, Bennion Kearny Ltd.). The book focuses on key research in fields such as neuroscience, psychology, expert performance and talent development to present an evidence-based theory of what works. The master moves, says Shoker, are moving with progression, purpose, passion, presence, precision, perception, and poise.

Fixes that Last—The Executive’s Guide to Fix it or Lose it Management

Jack Welch, former Chairman and CEO of General Electric, once said “an organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” Welch’s quote is generally associated with the ability to translate knowledge about customers into new products and outreach programs, but what about applying knowledge of internal business practices? Fixes that Last—The Executive’s Guide to Fix it or Lose it Management (©2014, AuthorHouse), by Eugene A. Razzetti, is about doing your own internal audits and organizational turnaround before an outsider does it for you. It includes checklists, charts and tables to help executives conduct benchmarking, auditing, risk management, and gap analyses to help identify areas needed for improvement.