Lost Potential and Performance Evaluation
By Jonathan D. Schick

The late songwriter Harry Chapin's 1972 anthem to loneliness and missed opportunity - Taxi - strikes a chord in all of us. The song's protagonist, Harry, aspires to be a pilot, while his sweetheart, Sue, longs for acting fame. Instead, both end up in dead end situations, wallowing in the misery of potential lost...

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E-Interview with NYSAE Member Scotty Watson
By Denman Wall

One of our newest NYSAE members, Scotty Watson, Master Improv Teacher of Artistic New Directions, also known as ANDTheatre Company, has already made an impact on NYSAE through his comedy and acting skills...

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News From The Non-Profit Sectort

• Culture Change: It Takes Positive to Achieve Positive
  Source: AssociationSuccess.org
  Most people don't like to step out of their comfort zones. They want to do well, but embracing change can be hard.
• 3 Reasons Why You Should Be Marketing to Your Existing Customers
  Source: Higher Logic
  New business and new members are extremely important and get a lot of focus, but marketing doesn't end once a prospect joins your organization...
• Build a Better Request for Proposal
  Source: Personify
  Requests for Proposals (RFPs) can be a useful tool for associations wanting to discover the best options for products or services they need. You ask for bids to fulfill a need, and companies send you their specs and pricing. Easy, right?
• Level Up Your Learning Initiatives: Dividing Your Educational Sessions by Learning Style
  Source: MemberClicks
  There's no one perfect approach to how to plan your educational sessions at your annual conference; after all, every industry and audience is different, and we all learn differently. It is possible to plan a conference that embraces sessions geared toward all types of learners...

Member News

NYC & Company Supports Meetings Mean Business Coalition During the 4^th Annual Global Industry Day
In support of the Meetings Mean Business Coalition (MMBC) during its 4th annual Global Meetings Industry Day (GMID), NYC & Company — the official destination marketing organization & convention and visitors bureau for the five boroughs of New York City — spearheaded and participated in the Tristate Meeting Planner event...

Replay of Board Engagement Webinar Now Available
This past March 20, NYSAE held a webinar with the topic of Board Engagement. At the session, attendees learned about board composition, challenges boards face and ways to engage the board members, and more.

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Association Executive Book Shelf

Book reviews by Raphael Badagliacca.

Shakespeare
by Bill Bryson (HarperCollins, 2007)

One book leads to another. I was so impressed by Bill Bryson’s “A Short History of Nearly Everything” - one of last month’s reviews - it was only natural for me to be curious about what other books he may have written. And there are quite a few of them on a wide range of subjects...

The Tyranny of Convenience
an Op-Ed in the NY Times by Tim Wu

I was led to read one of the books I reviewed last month – “Heartificial Intelligence” by John C. Havens – after hearing him speak on a panel session at a CESSE (Council of Engineering and Scientific Society Executives) conference. He mentioned the Op-Ed piece as a succinct expression of the kind of trade-offs that characterize the bargains, we make with social media entities, without fully considering the consequences. This is not a one-sided argument...

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