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WordPress is one of the most ubiquitous web content management systems on the planet. With about 75,000,000 installs worldwide, it is one of the most common website platforms for organizations of all sizes. Nearly everybody has a WordPress site these days. With its impressive collection of functional plugins, easy-to-manage web pages, readily available themes, and a large development community, almost anyone can set-up and run a website with minimal effort. But, there are pitfalls to setting up something so simple. Given the tendency of most website operators to do a basic set up, it is no wonder that WordPress is probably one of the most targeted platforms ...
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Your LinkedIn page is an integral part of your job search strategy. Hiring managers and search firms are using Linked In as their number one place to troll for viable candidates. Dont worry what your current employer may think. Just click on the NO button so when you update your profile no one is notified of changes. 1.Use Key Words The 140 characters at the top of your LinkedIn profile are golden. Use them to indicate your job target and your top skills. Key words are used by hiring managers and search firms who are trawling for candidates. They are probably the most important part of your LinkedIn Profile. Use key words from the job descriptions of your ...
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It's the rare day, indeed, when I attend any kind of educational session and get to use the knowledge the very next day. Better, when that knowledge is just downright helpful. Interested? OK, so let me tell you a bit about Denny Wall's presentation at a recent NYSAE Technology SIG event. Titled 30 Cool Apps, that's what it was: 30 apps in about 45 minutes. Denny, true to form, started on time and covered them all, and, when done, added two bonus apps. Rather than list the 30 apps, I thought I would highlight a couple of them that I thought were particularly cool. DiffChecker.com was the one I used the very next day. I was reviewing non-consecutive ...
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As much as you prepare for an interview, things can go terribly wrong. A question that you never thought of comes up and you cant answer it. The interviewer digs deeper into why you really left your last job or how did you get along with your boss. Or asks for an example of a skill set but you just cant seem to come up with anything relevant. Here are some ways to recover: 1. WRITE AN INFLUENCING LETTER - Fight back by following up with a thorough influencing letter (email). It is not enough to write a simple thank you note or email. The follow-up email or influencing letter is part of the interview process that reiterates your qualifications and emphasizes ...
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Before the internet, there was no such thing as THOUGHT LEADERS. There were subject matter experts (SMEs), gurus, pros, and any number of other honorifics for people with expertise in a particular field. Now with the internet, social media, webinars, podcasts, and blogs you can become a thought leader. How do you do it? UPDATE YOUR LINKED IN PROFILE Unlike a resume, your LinkedIn profile tells more about you the person and how you can effect change, make a difference in peoples lives and careers. Use the 140 characters on top to highlight key words that express your expertise. Write a summary in your own words in the first person that sounds more personal ...
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We all would like to get the highest salary possible for a job we want, right? So how do you go about getting as close as possible to that number? Here are 5 tips to guide you through the process. 1. DO YOUR RESEARCH learn what the going rate is for your job title, in your field, in your city. Salaries vary city to city, from industry to industry. Salaries in a non-profit organization are lower than the same job title in a for-profit company. You want a clear idea of the range that is reasonable for the job you are going for. Check out salary.com, vault.com or Glass Door to see the range of salary for your job target. 2. AVOID THE SALARY QUESTION ...
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Time and attendance Give yourself plenty of time in the morning to take into account trains running late, inclement weather, or other unforeseen interruptions to your daily commute. Show up 15 minutes early. Put in a full day at work. First Impressions count Smile, firm handshake, make eye contact. Clothing: dress appropriately from what you have seen during the interview process. Be aware of your body language, smile, look interested. Pick your outfit and lay out your clothes the night before. Pack your things and make your lunch, so you are ready to get up, shower, eat breakfast and go. Listen and Ask Questions Take notes. Be open to listening ...
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Responding to a job ad or writing directly to a hiring manager at a company either way, you need to write a cover letter that is specifically designed to meet the requirements of the job and the needs of the company you are writing to. There are four parts to a cover letter: INTRODUCTION: Opening paragraph The title of the job you are applying for and where you saw it advertised or, if you are writing directly to a company, why you are interested in working for them. YOUR PITCH: Second paragraph Your pitch, which consist of four parts: your job target title, years of experience, other skills you have and why you can solve their problems. YOUR ...
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Lets say you are moving to another city for graduate school, because your spouse already has a new job there, to take care of aging parents, or because you just graduated and want to live in a particular city. How do you start networking when you dont know anyone? How do you set up informational meetings when you are not there yet? TARGET COMPANIES Do your research using LinkedIn, Hoovers, and Google. Check out Vault .com, Salary.com and Glassdoor to compare salaries in the new city. Make a list of companies where you would like to work. WRITE DIRECTLY Write a cover letter directly to a real person at each company, preferably someone two levels ...
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T h ere were maybe thirty people sitting on sofas and chairs in a walk-up apartment in lower Manhattan. Every eye was focused on one person, an attractive young woman, the only one standing, who struggled trying to lift an empty box and then drag herself with each step under its mysterious weight. The performer is Marina Tsaplina , the box represents her diabetes, a condition she has had to come to terms with on a daily, no hourly, basis since her earliest youth. The drama of her presentation was more effective than any written appeal for donations in search of a diabetes cure. There was not a dry eye in the room, and when her own mother ...
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It’s impossible to assess the degree to which technology has entered the conversation of our lives. What better proof than your GPS, traveling companion and guide to the destinations of your life, near and far? Think about how we’ve moved from Mapquest to Garmin to Siri in a few short years… and how the “technology” has become more “life-like” if that’s the word. A short play of mine, accepted by a competition for drama under 15 minutes, will be running in NYC from March 4-13. “GPS III: Road to Conflict” is the third in my GPS series. The first one ran in 2011, when the technology was quite different. It’s one of five short plays by different ...
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The book Difficult Men: Behind the Scenes of a Creative Revolution is a great read about how series like The Wire , The Sopranos , Breaking Bad and so many others have transformed television. The lesson for Associations and other Not-for-Profits is how richness of content deepens engagement and has economic consequences. Author Brett Martin points out that Hillstreet Blues was the first network television show (aside from daily soaps) to make reference to a storyline event that took place in a previous telecast (two weeks earlier). By the time we get to Sopranos Season 5, passing conversational references to things that may have happened three ...
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On October 21, Greg David delivered a compelling address on the booming NYC economy at NYSAE's Finance Institute Fall Luncheon. Mr. David is an award-winning former editorial director at Crain's NY Business where he still writes a weekly column and blog. He is also the director of the business and economics journalism program in the Graduate School Business Journalism School at the City University of New York. So he's someone with credentials, to say the least. And it's rare these days that someone with credentials gives us good news. But for those who live or work in NYC, Greg David's message was upbeat. From record tourism to record employment ...
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This entry is about how the different meanings of the word “mobilize” consolidate into a single call to action for not-for-profit organizations. In the last entry, we talked about how “advances” in technology have added new criteria to the ten used to judge Website Excellence. Two new additions are clearly 1) how well your website takes into account mobile devices and 2) how completely it interacts with your membership or donor database. To mobilize means to organize or prepare for active service. It also means to make mobile. We’re adding a third, contemporary meaning -- to give access to/from a mobile device. All three meanings urge you to take ...
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First, a description. The idea for this blog came out of a discussion in the Technology Committee – an attempt to answer the question “What is Technology?” The header is a variation on a name suggested by Denman Wall. I’m going for a series of entries, each with the same title, followed by a particular subject like the one you see above. This blog is about the uses of technology to achieve organizational and personal goals. It isn’t about bits and bytes and terrabytes; it’s about how to take advantage of lightning speed “advances” when they truly are advances to increase revenue and deepen member engagement. All in plain talk. Second, a little ...
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By Julie Livingston, Livingston PR For nonprofits, telling a powerful story is part of a long-term strategy to establish an emotional connection and keep key stakeholders engaged and interested. Your nonprofit is probably doing something special each and every day, but are you effectively communicating that? Following are easily actionable tips to help your nonprofit keep its story and mission top of mind. Identify the right communications platforms Your donors, board members and supporters have preferences of where they want to receive information. This includes traditional channels, such as print newsletters or magazines, but also online ...
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There never seems to be enough time in the day. When every minute counts, we are all always trying to find ways to be more productive and technology can be a great time saver. I’m always on the lookout for new tools that help me work smarter, not harder. Some of my personal favorites: Basecamp - This cloud-based program streamlines project communications, scheduling, milestone tracking, asset sharing, and workflow from an easy-to-use interface. Dropbox - Dropbox is a free service that lets you bring your photos, docs, and videos anywhere and share them easily. Publishthis - Curate content from top sources and influential voices in ...
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Mirroring the corporate world, more and more member-based trade groups, associations and societies – ones that do not have its own 501(c)(3) foundation arm – are adding a social cause component to their signature events. They’re forming strategic alliances with one or more mission-based nonprofits, promising to promote its cause and exposing them to their members and the industries the association serves. To reach members who might not attend the event, oftentimes the association promotes the nonprofit within their social media circles and even provides fundraising links via website and email marketing. For an association event, nonprofit partners are greatly ...
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Original post on Higher Logic blog The Higher Logic platform is used by ASAE and NYSAE. Proving your community’s ROI is one of the most daunting tasks for a community manager. The greatest ROI from our online community was a nearly 5 percent increase in retention for 2014. This past year we generated a 33 percent increase in log-ins, as well as increased engagement via public comments, private messages and downloads. In this post I’ll share four tactics that helped us retain more of our valuable members. Client Background NAPNAP is a mid-sized healthcare association, and our online community has been around for five years. I was the first staff ...
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5 Steps to Any Ask

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Our New York City office had an exclusive opportunity to conduct an in-house workshop given by Laura Fredricks, THE EXPERT ON THE ASK. Laura is a motivational speaker and one of the nation's top philanthropic advisors. She shared with us how anyone can ask for anything, from sponsorship sales to fundraising to membership recruitment. It’s just all about how you do it. Here are Laura’s 5 steps to any ask: Know exactly what you want. Be sure to include dollars and dates. Prepare the conversation. Even if you have to do it in front of a mirror! Deliver with confidence. If you don’t believe in it, how do you expect ...
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